Kate Callahan Email & Phone Number

Washington Dc-Baltimore Area

ProAmpac: Global Flexible Packaging• Supported product marketing through idea generation and platform development for print, trade show, digital, and physical experiences – building brand awareness and culture development over dozens of acquisitionsEverbank (now TIAA Bank): FinTech• Analyzed direct marketing campaigns to improve KPIs including CTR from .16% to .59% and a 21% reduction in CPA across hybrid markets while meeting volume goals, with a market research and metric-driven 5%+ landing page conversion from design and UX improvements Travel Advantage Network: B2C Travel Booking• Drove UX/UI improvements for direct marketing to streamline product benefits and optimize the sales funnel, yielding 44% increase in bookings and 70% increase in revenue from $591,464 to $1,006,135 over the subsequent yearAmerican Staffing Association: B2B Staffing, Recruiting, and Workforce Solutions• Collaborated on market-researched information architecture, sitemap and taxonomy development, copy editing, SEO/SEM strategy, and reporting measurement strategy for development and maintenance of a 5,000+ page website to engage new business and improve e-commerce sales

Medford, Massachusetts, Us

PreK–12, Adult Learning, Higher Education, and Publishing • Worked alongside the Demand Generation Manager to build a marketing department from the ground up• Directed, planned projects, implemented a brand refresh and design• Served as a creative director, project manager, multichannel marketer, data analyst, and much more• Developed methods to aggregate and share marketing data with stakeholders• Implemented an integrated marketing communications strategy that effectively supports the business development team

• Co-Founder and Certified Dementia Practitioner• Responsible for strategic planning, budget, program and project development including communications, public relations, social media strategy, and reach and engagement of key stakeholders• Directed a corporate strategy founded on the strong belief that well-designed digital applications can to improve patient outcomes, and accessible patient advocacy solutions • Experience with patent writing – the core technology for this application is patent pending

Founded a 501(c)(3) animal welfare and humane education organization that has averaged a 150% increase in revenue per annumServed the organization across initiatives that include business and program development, creative and marketing, and PRDeveloped and executed humane education programs in Baltimore City public schoolsPlaced 245 homeless animals in homes since 2010

Directed projects and programs primarily in aerospace, financial, healthcare, and education verticalsManaged internal and external resources to ensure successful execution of existing programs and projectsAccounted for P&L across individual clients, projects and their related staffing, subcontracting and forecasting for upcoming workBuilt sustainable, long-term client, partner, and staff relationshipsSupported organizational restructuring through wind down before agency closureServed as a business development resource and pitched new business with senior members of the agency

Stevenson, Md, Us

Intro to design: Adobe Creative Suite Software

Medford, Massachusetts, Us

Manage multiple projects simultaneously while investigating and understanding project priorities in the context of internal and/or client expectations.Mentor project managers and other staff to develop best practices, then ensure the best practices and standards are understood and followed throughout the project.Manage internal resources, ensuring existing and new business projects are appropriately staffed.Scope, define, estimate and manage budgets for digital and production projects, and perform budget projections including anticipated hours required and reconcile budget projections to actual costs incurred through production or development.Identify and manage freelance and offshore vendors, negotiate acceptable rates with vendors, ensure that quality standards are maintained by vendors through project completion and regularly expand pool of freelance technical and development resources.Prioritize tasks and deliverables for each project, issue status reports, facilitate and supervise troubleshooting of production and technical projects.Develop workflows that ensure the quality of the delivered product is maintained while minimizing total cost of production.Consult with clients via conference call and in person to integrate client processes into company workflows, and maximize efficiency and meet client requirements.Lead digital project implementation and facilitate communication among all teams and outside vendors.Translate business requirements into functional and technical specifications for the development team and follow business requirements through all phases of development, QA, launch, and testing.Clearly communicate technical concepts to non-technical staff and client contacts.

Coordinate, produce and distribute all print and digital marketing materials to major media outlets such as The Baltimore Sun, City Paper, WBAL, 98 Rock and more.Manage and direct social media and digital marketing initiatives.Manage annual festival budget and event logistics planning.Develop methods for digitally-engaging and ultimately capturing contact information of festival-goers.Achievements: Grew contact list from 0 to 10,000 people in 2 years for use by HonFest and Cafe Hon digital marketing campaigns.Festival voted Best Festival in Baltimore by Baltimore Magazine, 2010. HonFest has been featured in publications nationally and internationally.

Us

Collaborated with proprietors to procure state licensure for expanded in-home and outpatient licenses.Managed start-up program and process development.Developed creative and functional materials for the organization’s early marketing initiatives.

Bachelor Of Science - Bs, Design And Visual Communications

Computer Science

Mba, Business