Kate Degroot Email & Phone Number

Indianapolis, IN, US

Carmel, IN, US

• At Method Procurement, I have established and led the marketing function from the ground up, creating a high-impact strategy that delivered transformative results across revenue and pipeline. Key highlights from my.
• Doubled revenue in the first year – Launched a comprehensive marketing strategy that drove over 100% revenue growth, positioning marketing as a primary driver of company success.
• Built 58% of the company’s pipeline through 2024 – Developed demand generation initiatives that grew marketing impact on revenue, sourcing 58% of the pipeline value and 27% of total bookings.
• Achieved significant revenue growth metrics – Contributed to a massive increase in net revenue, 118% growth in closed-won deals, and a 134% lift in average contract value (ACV).
• Tripled qualified inbound leads – Drove a 3x increase in inbound lead quality through targeted campaigns, optimized content, tailored messaging, and improved positioning.
• Reduced churn by 43% – Implemented lifecycle marketing that reduced product abandonment and enhanced customer retention, positively impacting long-term profitability.

Indianapolis, Indiana, US

As an Advisory Board Member at Casted, I provide strategic guidance and insights to support the company’s growth and innovation in the B2B MarTech space. Leveraging my experience as a B2B SaaS Startup Marketer and expertise in demand generation, revenue growth, and content-driven marketing, I collaborate with Casted’s leadership team to refine and enhance.

Indianapolis, Indiana, US

• I had the privilege of leading demand generation efforts at Casted to drive new business and position marketing as a key revenue source in a traditionally sales-led environment. Highlights from this role include:
• Sourced 60% of new business revenue – Shifted revenue generation by driving 60% of new business revenue through strategic marketing campaigns, optimized content, and targeted demand generation efforts.
• Boosted organic traffic by 13% – Enhanced SEO and content strategy, increasing qualified inbound leads by 13% within three months, driving more high-intent visitors to our platform.
• Launched account-based marketing (ABM) – Developed an ABM strategy targeting high-value accounts, creating personalized engagement that contributed directly to sales team success.
• Aligned marketing and sales – Worked closely with sales and product teams to ensure cohesive messaging, improve lead quality, and drive higher conversion rates.

Indianapolis, Indiana, US

Indianapolis, IN, US

• At OneCause, I spearheaded growth marketing initiatives to enhance lead generation, streamline marketing processes, and create a scalable framework for revenue growth. My focus was on optimizing digital channels.
• Increasing MQL Volume by 24%: Established an in-house digital marketing team, saving $25k annually, while boosting marketing-qualified lead (MQL) volume by 24% YoY through channel optimization and targeted digital.
• Driving 30% YoY Growth: Led the adoption of the Traction methodology to prioritize high-impact projects, directly supporting OneCause’s 30% YoY revenue growth target and ensuring focus on key revenue-generating.
• Strategic ABM Execution: Designed an account-based marketing (ABM) strategy focused on high-potential accounts, enhancing alignment with sales and contributing to higher conversion rates in target segments.
• Cross-Departmental Collaboration: Worked closely with sales and executive teams to create a unified go-to-market strategy, aligning KPIs and messaging across departments for consistent, measurable results.My time at.

Christiansted, VI, US

PromoTix is event ticketing and promotion SaaS shaking up an outdated vertical by becoming a PLG all in one product for event creators, venues, and promoters with features that dig deep such as automated street team management tools, viral registrations, and more while maintaining a solid ticketing platform.

Carmel, Indiana, US

I led transformative initiatives that resulted in a remarkable 75% revenue increase and significantly boosted website traffic by 192.1%. Additionally, I successfully implemented Salesforce to streamline our sales processes. My time at Archon Tech Strategies and CSA 360 was marked by strategic thinking and data-driven decision-making.

Carmel, Indiana, US

I led transformative initiatives that resulted in a remarkable 75% revenue increase and significantly boosted website traffic by 192.1%. Additionally, I successfully implemented Salesforce to streamline our sales processes. My time at Archon Tech Strategies and CSA 360 was marked by strategic thinking and data-driven decision-making.

Peoria, Illinois, US

I held the distinction of being a certified Google Partner, boasting certifications in both AdWords and Analytics. My role encompassed a wide array of daily responsibilities, including the oversight of University Search and Display Network campaigns, as well as the management of PPC campaigns on various social platforms, including YouTube. I also took.

Peoria, Illinois, US

I held the role of overseeing strategic and segmented communications for Bradley University's flagship social media accounts, including Facebook, Twitter, Instagram, and Snapchat. My primary responsibilities included collaborating with various campus units to identify and cultivate compelling and captivating content aligned with our strategic objectives.I.

Irving, Texas, US

I assumed the role of orchestrating the weekly employee and leader newsletters for our global division team members. As the primary communicator for the Job Role Learning Project, I spearheaded a transformative initiative aimed at enhancing our learning systems and ensuring ongoing professional development, thereby elevating the skills and expertise of.

Peoria, IL, US

I served as the Public Relations Coordinator at the SMG managed Peoria Civic Center in Peoria, IL. In this role, my responsibilities included composing and distributing daily press releases and media alerts for Peoria Civic Center events. I played a vital role in guest relations and served as the liaison between the organization and the media..

Worked with four local businesses and nonprofit organizations to create communications strategies for both print and social media that meet the individual needs of the client. I am also custom designing pieces for distribution for a local nonprofit high profile special event. Taking on freelance position allows me to creatively use my skills and personal.

This was a campaign that I was part of building from the ground up, from the brainstorming phase to execution and analysis phases. The campaign consisted of coupling a non-profit and a for-profit in the community and create a campaign in which both organizations receive positive exposure and an increased awareness by the community. All design, press.

While I was working with One World Cafe I had the opportunity to teach the small business owners about the importance of strategy in their social media endeavors. In the short amount of time that I worked with the COO, I was able to help in find what forms of social media would retrieve results desired. I also taught him how to use various social media.

I was able to work with The Nature Conservancy's Great Rivers Partnership, a global river conservation effort, during a time of intense spotlight as this organization held a part in the decision-making for public safety during the record setting 2011 Mississippi River flooding. During this time I was monitoring media coverage, assisting in the development.

I was responsible for running designated shifts in the press room, updating online brackets for media use, updating social media sites, creative in the production of half-time entertainment, creating promotional materials, and speech writing. This internship educated me in the valuable skill of event management.

While performing this job function I had the responsibility of creating all marketing materials for the organizations cafe, catering, and events divisions; documents included advertisements, promotional bookmarks, in-store promotional posters, flyers, informational inserts for table stands, postcards, and more. I also designed all customer relationship.

While working with JMP Radio Group, I had the opportunity to learn how to how to set up mobile broadcasting equipment, worked with the talent, created promotional materials, wrote professional sales proposals, worked with national and local companies and organizations to create and implement fun and successful promotions, assisted on-air in the afternoon.

Bachelor Of Science, Public Relations And Social Media Marketing

Public Relations/Communications/Marketing

Data Science