Kate Degroot Email & Phone Number

Indianapolis, In, Us

Carmel, In, Us

At Method Procurement, I have established and led the marketing function from the ground up, creating a high-impact strategy that delivered transformative results across revenue and pipeline. Key highlights from my role include: • Doubled revenue in the first year – Launched a comprehensive marketing strategy that drove over 100% revenue growth, positioning marketing as a primary driver of company success. • Built 58% of the company’s pipeline through 2024 – Developed demand generation initiatives that grew marketing impact on revenue, sourcing 58% of the pipeline value and 27% of total bookings. • Achieved significant revenue growth metrics – Contributed to a massive increase in net revenue, 118% growth in closed-won deals, and a 134% lift in average contract value (ACV). • Tripled qualified inbound leads – Drove a 3x increase in inbound lead quality through targeted campaigns, optimized content, tailored messaging, and improved positioning. • Reduced churn by 43% – Implemented lifecycle marketing that reduced product abandonment and enhanced customer retention, positively impacting long-term profitability. • Executed two major feature launches – Successfully led the planning and rollout of two feature launches, including one completed within a tight 21-day deadline.

Indianapolis, Indiana, Us

As an Advisory Board Member at Casted, I provide strategic guidance and insights to support the company’s growth and innovation in the B2B MarTech space. Leveraging my experience as a B2B SaaS Startup Marketer and expertise in demand generation, revenue growth, and content-driven marketing, I collaborate with Casted’s leadership team to refine and enhance the product.

Indianapolis, Indiana, Us

I had the privilege of leading demand generation efforts at Casted to drive new business and position marketing as a key revenue source in a traditionally sales-led environment. Highlights from this role include: • Sourced 60% of new business revenue – Shifted revenue generation by driving 60% of new business revenue through strategic marketing campaigns, optimized content, and targeted demand generation efforts. • Boosted organic traffic by 13% – Enhanced SEO and content strategy, increasing qualified inbound leads by 13% within three months, driving more high-intent visitors to our platform. • Launched account-based marketing (ABM) – Developed an ABM strategy targeting high-value accounts, creating personalized engagement that contributed directly to sales team success. • Aligned marketing and sales – Worked closely with sales and product teams to ensure cohesive messaging, improve lead quality, and drive higher conversion rates.

Indianapolis, Indiana, Us

Indianapolis, In, Us

At OneCause, I spearheaded growth marketing initiatives to enhance lead generation, streamline marketing processes, and create a scalable framework for revenue growth. My focus was on optimizing digital channels, implementing strategic ABM, and fostering cross-functional alignment to support our ambitious goals. Key achievements include: • Increasing MQL Volume by 24%: Established an in-house digital marketing team, saving $25k annually, while boosting marketing-qualified lead (MQL) volume by 24% YoY through channel optimization and targeted digital campaigns. • Driving 30% YoY Growth: Led the adoption of the Traction methodology to prioritize high-impact projects, directly supporting OneCause’s 30% YoY revenue growth target and ensuring focus on key revenue-generating activities. • Strategic ABM Execution: Designed an account-based marketing (ABM) strategy focused on high-potential accounts, enhancing alignment with sales and contributing to higher conversion rates in target segments. • Cross-Departmental Collaboration: Worked closely with sales and executive teams to create a unified go-to-market strategy, aligning KPIs and messaging across departments for consistent, measurable results.My time at OneCause highlighted the power of targeted, data-driven marketing strategies in fueling growth and underscored the importance of cross-functional collaboration in achieving inbound and revenue objectives.

Christiansted, Vi, Us

PromoTix is event ticketing and promotion SaaS shaking up an outdated vertical by becoming a PLG all in one product for event creators, venues, and promoters with features that dig deep such as automated street team management tools, viral registrations, and more while maintaining a solid ticketing platform.

Carmel, Indiana, Us

I led transformative initiatives that resulted in a remarkable 75% revenue increase and significantly boosted website traffic by 192.1%. Additionally, I successfully implemented Salesforce to streamline our sales processes. My time at Archon Tech Strategies and CSA 360 was marked by strategic thinking and data-driven decision-making.

Carmel, Indiana, Us

I led transformative initiatives that resulted in a remarkable 75% revenue increase and significantly boosted website traffic by 192.1%. Additionally, I successfully implemented Salesforce to streamline our sales processes. My time at Archon Tech Strategies and CSA 360 was marked by strategic thinking and data-driven decision-making.

Peoria, Illinois, Us

I held the distinction of being a certified Google Partner, boasting certifications in both AdWords and Analytics. My role encompassed a wide array of daily responsibilities, including the oversight of University Search and Display Network campaigns, as well as the management of PPC campaigns on various social platforms, including YouTube. I also took charge of multi-platform remarketing efforts.From the initial stages of conceptualizing campaign strategies to their meticulous execution, I was deeply involved at every step. I diligently followed up with comprehensive analytical assessments to ensure the success and optimization of our campaigns.

Peoria, Illinois, Us

I held the role of overseeing strategic and segmented communications for Bradley University's flagship social media accounts, including Facebook, Twitter, Instagram, and Snapchat. My primary responsibilities included collaborating with various campus units to identify and cultivate compelling and captivating content aligned with our strategic objectives.I was responsible for the execution and supervision of Pay-Per-Click (PPC) campaigns through Google AdWords, which resulted in successful lead generation and awareness campaigns. Additionally, I managed lead generation initiatives using Twitter Ads, crafting targeted advertisements and compelling calls to action. My proficiency extended to leveraging Facebook advertising and video content to drive engagement and conversions.My role also involved a comprehensive understanding of SEO concepts and strategies, and I enjoyed exploring innovative methods to seamlessly integrate SEO practices into our daily digital operations.

Irving, Texas, Us

I assumed the role of orchestrating the weekly employee and leader newsletters for our global division team members. As the primary communicator for the Job Role Learning Project, I spearheaded a transformative initiative aimed at enhancing our learning systems and ensuring ongoing professional development, thereby elevating the skills and expertise of Caterpillar's internal talent pool and fostering excellence across the enterprise.Guiding our clients on the most effective communication strategies and curating the perfect blend for maximum exposure is a daily pursuit. Additionally, I was entrusted with the responsibility of crafting communications originating from Global Purchasing Human Resources and facilitating global meetings within the Global Purchasing division. My routine tasks encompassed the upkeep and enhancement of the Global Purchasing website, meticulous management of distribution lists for precise dissemination of written communications, meticulous refinement of employee-facing content, and the strategic development and execution of outward-facing communication plans.

Peoria, Il, Us

I served as the Public Relations Coordinator at the SMG managed Peoria Civic Center in Peoria, IL. In this role, my responsibilities included composing and distributing daily press releases and media alerts for Peoria Civic Center events. I played a vital role in guest relations and served as the liaison between the organization and the media. Additionally, I managed the dissemination of email blasts to an extensive audience of nearly 85,000 individual email addresses. I was responsible for the continuous update and generation of content for all social media accounts and the company website. This entailed producing the monthly social media report for the Peoria Civic Center board.Furthermore, I scheduled press events and held the primary publicist position for the venue, which involved creating marketing materials for this multifunctional facility.

Worked with four local businesses and nonprofit organizations to create communications strategies for both print and social media that meet the individual needs of the client. I am also custom designing pieces for distribution for a local nonprofit high profile special event. Taking on freelance position allows me to creatively use my skills and personal hobbies to benefit local for and non-profit organizations.

This was a campaign that I was part of building from the ground up, from the brainstorming phase to execution and analysis phases. The campaign consisted of coupling a non-profit and a for-profit in the community and create a campaign in which both organizations receive positive exposure and an increased awareness by the community. All design, press releases, media pitching (and everything else that goes along with a public relations campaign) was done in-house, and resulting in a successful community event. I was instrumental part in the building of the event website for media use. This project, "Bead the Change", gained local and national press with an appearance on MSNBC.com, and far exceeded our community donation objectives by around 240%. To view the work of this project please visit www.beadthechange.weebly.com

While I was working with One World Cafe I had the opportunity to teach the small business owners about the importance of strategy in their social media endeavors. In the short amount of time that I worked with the COO, I was able to help in find what forms of social media would retrieve results desired. I also taught him how to use various social media platforms as well as presenting him with tips on how to achieve the greatest ROI. I didn't stop there, I also encouraged the company to look further into its employee relations methods; creating employee surveys to gain the most accurate view of employee satisfaction within the company. The need for new marketing photos came along while I was volunteering my time with One World, and I took advantage of the opportunity to gain more experience with my photography and Adobe Creative Suite skills.

I was able to work with The Nature Conservancy's Great Rivers Partnership, a global river conservation effort, during a time of intense spotlight as this organization held a part in the decision-making for public safety during the record setting 2011 Mississippi River flooding. During this time I was monitoring media coverage, assisting in the development talking points, as well as writing proposals for social media usage, attending meetings with legal and organization managers, and researching for the building of the organization's social media and overall online presence. A primary function of this position was creating professional looking documents to distribute globally to the Great Rivers Partnership donors and interested publics.

I was responsible for running designated shifts in the press room, updating online brackets for media use, updating social media sites, creative in the production of half-time entertainment, creating promotional materials, and speech writing. This internship educated me in the valuable skill of event management.

While performing this job function I had the responsibility of creating all marketing materials for the organizations cafe, catering, and events divisions; documents included advertisements, promotional bookmarks, in-store promotional posters, flyers, informational inserts for table stands, postcards, and more. I also designed all customer relationship management emails, distributed to nearly 6,000 email addresses. I also was in charge of media relations, including writing and distributing press releases and media alerts to press contacts, pitching stories to the local media, with positive results. I began the organization's social media movement by creating accounts to Facebook and Twitter, also recommending a culinary blog. My day also consisted of reading and replying to customer email and creating an avenue for consumer feedback in both traditional and technological platforms.

While working with JMP Radio Group, I had the opportunity to learn how to how to set up mobile broadcasting equipment, worked with the talent, created promotional materials, wrote professional sales proposals, worked with national and local companies and organizations to create and implement fun and successful promotions, assisted on-air in the afternoon drive time, interviewed up-and-coming musical artists at Warped Tour for on-air play. While working with JMP Radio group, I created signage, posters, and prize boxes using Publisher and Adobe programs. This internship was such an amazing opportunity to for me as I did more than most interns would care to do and stepped up to work as much as I could to get the real-life experience of the promotions, broadcast, and public relations worlds.

Bachelor Of Science, Public Relations And Social Media Marketing

Public Relations/Communications/Marketing

Data Science