Kate Mcallister Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York City Metropolitan Area

Supporting content and comprehensive marketing strategy for brands to connect with their audiences through social and digital storytelling. Clients include Capacitor Design Network, Olive and Milo Social Studio, and Wire and Words LLC.

Winooski, Vermont, United States

One of the most widely respected action sports marketing services agencies in the country, Fuse specializes in experiential marketing with multinational brands including PepsiCo (Mountain Dew, Bubly, Frito-Lay, Gatorade), Starbucks, and Amazon in all phases of development of youth-focused efforts through sports, music, and fashion.Along with the details listed in the aforementioned description, this position enabled me to be more deeply involved with strategy, project management and direct client facing communication.

Winooski, Vermont, United States

Comprehensive account management in a fast paced agency environment. My responsibilities included marketing strategy, event management, budget development/maintenance, content creation, and creative efforts for a roster of multinational brands including PepsiCo (Rockstar Energy, Starry, SodaStream, and Pure Leaf), NBA, Kroger, Tik-Tok and Vail Resorts.Worked directly with the President and Senior Client Services Leader and worked directly with clients to manage a variety of projects from conception to completion while following project scopes and adhering to brand standards and guidelines.Programs included sponsorship and brand activation, working closely with both agency and client-side leadership, with professional athletes and social media influencers. Agency liaison to facilitate partnerships with leading properties and endemic companies, online efforts and grassroots programs in the highly competitive youth market segment.Attended high profile events including: NBA All- Star Game, Kroger Wellness Festival, and all field manager onboarding efforts.Promoted to Account Manager.

Irvine, California, United States

Independent full-service creative agency with a roster of high-profile clients including Fender Musical Instruments, Vans, Nike, Athleta, Oakley, Stance, Billabong, New Era, DC Shoes, and Roxy.Project Managed accounts Vans, Fender, Fender Specialty Brands (Charvel, EVH, Gretsch, Jackson).

Burlington, Vermont, United States

Worked under the direction of the Human Papillomavirus Vaccination Stakeholders Group which included support from UVM Larner College of Medicine, Vermont Department of Health, and the National Cancer Institute. Researched social media strategy, tactics, and best practices towards a literature review on persuading HPV vaccination in adolescence through social media. Assisted team in grant writing, evaluating alternative solutions based on group feedback, and determining variables to initiate group process towards project development.

Philadelphia, Pennsylvania, United States

Directly supported marketing department senior leadership of a $400M global biotech company specializing in clinical services and customizable medical devices to biopharmaceutical and healthcare organizations.Managed cross-channel social media calendars, wrote copy for clients, and utilized publishing tools to schedule LinkedIn, Twitter, Facebook, and Instagram content.Applied listening tools (e.g., Sprout Social) to analyze key strategies and KPIs for paid social media.Worked directly with key vendors, acting as a liaison with Accounts Payable using the Oracle platform.

Philadelphia, Pennsylvania, United States

Promoted to Digital Marketing Specialist.

Burlington, Vermont Area

Burlington, Vermont Area

Burlington

Worked throughout various departments on projects and tasks. Frequently worked in the HR and Distance department.