LANE BRYANT / LANE BRYANT OUTLET / CACIQUE / CATHERINESResponsible for the ideation and execution of ecomm on-figure photography, video content & editorial storytelling. Manage 1000+ weekly assets through image selection, retouching direction and post-production asset management. Build and orchestrate a team of 25 cast and crew for successful execution in a high-volume, multiple bay in-house photo studio. Continued collaboration with Brand Creative & Art Directors to achieve brand synergies though photo direction. Manage the transition to new retouching studio to ensure maintenance of brand standards.

Responsible for omni-channel seasonal concepts and photo art direction that achieve company objectives.Direct on-figure and laydown photo shoots and retouching direction of selects for final art. Collaborate with copy, design and digital partners to maintain consistency throughout all customer facing vehicles. Work closely with production print buyers to ensure color brand standards are met on press for final print pieces. Lead a team of designers responsible for all printed marketing collateral for each divisions (direct mail, retail window and in-store marketing packages, new store openings, credit program collateral, on-garment trim packages & social media channels).

Lead seasonal campaign concepting and photo direction. Design monthly marketing collateral, including direct mail, credit, collection look books and in store

Lead strategic development of brand right product and window presentations for Lane Bryant and Cacique brands, competitive analysis reports, prop development and chain distribution