Kate Hoefer Email & Phone Number

Schenectady, New York, United States

As the Director of Customer and Provider Communications, I develop and implement enterprise-wide communication strategies, providing expertise across all levels of the organization. I lead the team focused on creating and executing strategies that ensure high-quality, relevant, and timely communications for MVP customers and providers to enhance the customer experience and support membership growth and retention goals.

Schenectady, New York, United States

Leads the team that manages all post-enrollment member communications and provider communications.

Schenectady, New York

As the manager of the Health Management and Network Marketing and Communications team, I am responsible for leading, developing, and implementing integrated communication plans and marketing solutions across several lines of business.

Latham, Ny

As a venous product manager, managed upstream product development to grow AngioDynamics venous market segment.

Latham, Ny

As an Associate Product manager, I manage the Asclera Polidocanol Injection brand at AngioDynamics by developing marketing plans for a product segment, including launch plans, advertising, and promotional initiatives to support the product, assist in sales training, develop sales strategies to address competitive selling activities, as well as provide analysis of the current competitive situation, positioning of the product in the market, and product pricing.

Latham, Ny

As a Sr. Brand Manager, I managed the development and execution of the global brand strategy for two key franchises, including leading dynamic campaigns focused on driving revenue and increasing market share while engaging all levels of the organization, such as R&D, sales, sales and physician training, product management and executive management. I managed multiple communication streams, including sales force, customers and patients, through developing sales tools that help the field overcome objections and enable them to improve the position of our products in the marketplace. Additionally, I developed strategic product launch plans for both internal and external audiences; and managed deliverables and distribution to ensure successful launches.As a senior member of the Brand Management team, I had a supervisory role with a track record of leveraging mentorship, along with training and development, to advance staff through the organization. My management responsibilities also included reviewing and initiating process improvements to increase departmental efficiency, as well as aggregating and reporting departmental ROI metrics for our annual strategic planning and budgeting processes.

Latham, Ny

As a Brand Manager, I managed internal and external parties to implement and manage downstream sales tools and multi-faceted marketing campaigns, including collateral, advertisements, mobile applications, patient marketing materials, websites, value-added services, animations and videos. I worked with sales and marketing to develop a consistent global brand presence at tradeshows, leveraging sponsorships, marketing, promotional and advertising opportunities across the global tradeshow calendar. I also had M&A and integration involvement with a focus on integrating products into existing brand platforms while leveraging the benefits of both the legacy and newly introduced products to drive value.

Latham, Ny

As a Marketing Communications Coordinator, I actively supported the needs of the sales force through content development and delivery of sales support tools creation. Additionally I worked with product management to develop a new disease state awareness website, VenaCure-EVLT.com, including development of a physician locator.

Formerly Sawchuk Brown AssociatesCounseled clients regarding public and media relations, marketing including branding, and collateral and website development specifically in the fields of education, travel/tourism, entertainment, energy and economic development

As a Senior Account Executive, I managed special events throughout the process continuum: conceptualization, logistics, promotion and execution. I developed and maintained local, regional and state-level media relationships to drive outreach efforts that included press releases, media advisories, earned media and letters to the editor. Additionally, I developed and executed advertising and community relations strategies.

As a Senior Coordinator at the New York State Assembly, I had an integral role in the re-election of five Assembly members by coordinating public relations efforts through media outlets to promote work done for constituency. In addition to media outreach, my responsibilities included developing and executing targeted mailers and constituent events. I also provided development and coaching to new coordinators.

Master Of Arts, Public Communication

Bachelor Of Arts, Communication & Psychology

Activities and Societies: Theatre Department Member of Lambda Pi Eta, National Honor Society for Communication Member of Psi Chi, National.