PCC is the largest community-owned food co-op in the U.S. with a mission to ensure that good food nourishes the communities we serve while cultivating vibrant, local, organic food systems. As the Director of Communications, my role created the co-op's narrative in all channels, including development and implementation of internal and membership communications strategies and plans, partnered with PR agency of record to develop media relations strategies, managed publicity, and handled proactive and reactive trade and local media relations. Led three person communications team, including social media manager, web and email marketing manager and managing editor of Sound Consumer.

Led traveler experience storytelling for Seattle-Tacoma International Airport and communications for dining and retail, capital projects, and sustainability programs to make the airport more engaging for travelers and a better public agency for the region. Spearheaded consumer campaigns from COVID-19 health and safety to accessibility and championing local and small businesses at the airport. Crafted PR materials and executive messaging. Served as Public Information Officer that responded to crisis, operational and security incidents. Partnered with team of digital marketers and content creators to engage customers and encourage experiencing more of the airport.

Media Relations Know the industry's issues that affect clients with well-developed knowledge of client relevant media • Persuasively pitch media and direct team’s editorial outreach • Oversee influencer relations encompassing blogger events, FAM experiences and paid partnerships • Craft media materials such as press releases, email pitches and bylined articles • Manage speakers bureau activitiesClient Relations Demonstrate understanding of client's business and industry • Develop long term plans and program recommendations • Generate new ideas and opportunities to ensure program success • Manage account budgetsTeam ManagementEnsure quality work from team to exceed client expectations • Growth of team’s skills and individual professional development • Involved in staffing of account teams • Actively participate in agency development and assist with new businessClients: Pyramid Brewing Co., Restaurants Unlimited, Inc., Skanska USA, Buki, Seattle Design Center, Delta Air Lines, Simon Property Group, JLL, Whole Foods Market, Utrip, Macy's, Strideline, Continental Mills, Fitcode, Safariland, Whole Kids Foundation

Serve as primary day-to-day client contact • Manage tactical programs across multiple teams • Operate as media relations lead • Own relationships with business, trade and consumer press and secure earned mediaClients: Whole Foods Market, Delta Air Lines, Simon Property Group, Pyramid Breweries, Utrip, Macy's, Strideline, Continental Mills, Fitcode, Safariland, Whole Kids Foundation

Serve as primary day-to-day client contact • Manage tactical programs across multiple teams • Operate as media relations lead • Own relationships with business, trade and consumer press and secure earned mediaClients: Amazon, Boingo Wireless, GM, GSMA, Living on One, M-GO, Treehouse, Verizon Wireless, Wellspring Family Services

Demonstrate account leadership and advise clients • Produce quality client and project work such as media materials • Develop actionable account plans that achieve measurable results • Ability to interact with media and secure coverage • Manage intern programClient industries: Hospitality, Commercial Real Estate, Built Environment, City Government

1. Frause, PR Account Intern, Seattle, September to December 20122. Spotlight Seattle, Editorial Intern, Seattle, 20123. Seattle Humane Society, Marketing Intern, Seattle, September 20114. GMMB, PR Account Intern, Seattle, June to August 20115. New Century Media, Agency Intern, London, January to April 2011