• Developed marketing, promotional, and communication strategies and objectives in regulated environments. Ensured consistent messaging and branding utilizing input from stakeholders and internal partners. • Partnered with internal experts to ensure a complete understanding of the regulatory and compliance environment.• Identified and proposed appropriate tactics based on brand requirements and promotional lifecycle.• Assisted with social media communication adoption and maintained and updated company digital content.• Interacted with all levels of organizations to maintain confidential or sensitive information standards.• Liaison between customers, global brand, sales, and operations leadership, managing multiple customer service issues.• Coordinated tactically with the customer teams to enforce special customer requirements and continually refine the overall process to deliver the best-in-class service.• Worked with brand, e-commerce, and product teams to deliver communications to a large and growing base of customers and prospects, leveraging various digital channels.• Helped build the customer experience relating to outbound touches—from customer onboarding and ongoing engagement to facilitating deep dives into quantitative experience measurement.• Planned and built an Engagement Hub for virtual events, allowing attendees to interact with information in a self-paced format.• Transitioned multi-day live events to virtual programming while still meeting established goals for the program.• Advised clients on platform use, making recommendations based on need, managing and setting up virtual environments, registration, and reporting.• Gathered benchmarks, metrics, and engagement data to support decision-making, strategic development, and content creation.

Worked cross-functionally with Leadership, Commercial Sales, Supply Chain, Customer Service, Manufacturing, Operations and Distribution. Enhanced communication and developed incremental process improvements across the business unit. Developed and executed transformation of escalation process across business unit. Job tasks included:• Oversaw Integrated Command Center, led weekly meetings, triaged and aligned responses to individual requests, and provided data and information to leadership and other stakeholders.• Evaluated existing communication channels and recommended improvements to drive engagement. Recommended additional platforms as needed. • Facilitated weekly meetings to identify critical messaging for internal and external partners and assess communication gaps. • Partnered with key stakeholders to develop and implement communication strategies and their necessary deliverables holistically.• Member of OEM Re-launch team. Coordinated planned deliverables and drafted multiple communication artifacts. • Gathered benchmarks, metrics, and engagement data to support decision-making, strategic development, and content creation. Presented information regularly to C-level leadership.• Created and implemented a new escalation process to improve efficiency, visibility, and transparency across the Business Unit. Recommended and implemented process improvements to C-level leadership.• Presented regular training on new processes. Leveraged large town hall meetings, weekly office hours, and group sessions to achieve buy-in and gather feedback. • Collaborated across Business Unit - Commercial Sales, Supply Chain, Product Management, Customer Service, and Manufacturing- to understand each segment’s needs and remove barriers to execution. • Produced and maintained communication artifacts, including internal and external-facing letters, banks of slides, internal general talking points, and product-specific talking points.

• Collaborated with marketing and external agencies to execute events and program activities.• Managed budgets and costs, streamlined communications across platforms, and ensured all regulations were followed and objectives were met.• Defined event specification, secured staff, arranged logistics and determined lodging, food and beverage needs.• Selected and obtained venues and production companies, maintained consistent communications, and led progress meetings with clients.• Researched and booked talent and created a comprehensive budget for large annual training program.Noted Accomplishments:• Successfully coordinated and implemented a multi-city training program across 14 markets with up to 75 attendees per segment.• Planned and launched a three-day training forum to be accessible to more than 300 key partners.

• Key contributor to the task force leading transformational change of the Event Planning Manager role. • Created compelling and informative change communications and training presentations delivered to over 100 employees on diverse topics, including key concepts and new processes. • Evaluated training to improve transformation outcomes, fostered partnerships with industry and company leaders, and monitored project progress. • Recommended effective and data-driven solutions for projects.• Utilized advanced project management and communication abilities to transition events between operations and sales teams with minimal disruption.

As a Stage, Talent, and Production Manager, I facilitated open and consistent communications, interacted with C-Level executives, and developed contingency and crisis plans for programs. I coordinated and led more than 60 staff members and volunteers in each market and oversaw national talent product needs in alignment with contracts.

As a Marketing, Event and Client Services Manager, I established new market segments to generate new revenue streams, built client loyalty, and negotiated with key decision-makers.