Kate J. Email and Phone Number
At First American Title, I built a team that conducts customer outreach, market analysis, and competitive ecosystem studies for a portfolio of IT products and services targeting housing industry professionals (b2b, pre-b2c). Ours was the first of its kind at this venerable Fortune 500 institution. I'm proud to have created something that will continue to grow and succeed beyond my initial efforts. At the core of my team's product marketing research and strategy model is a robust multi-channel feedback loop with key metrics accountability. We challenge perceptions against behaviors, sift through qualitative insights, and apply quantitative results to get the maximum value out of feedback. Producing customer-obsessed data insights and advising successful strategic roadmapping is just the most recent layer of an 18-year career in marketing and branding communications. The standout achievement during this phase of my professional development is managing and training colleagues of varying experience and skills. Although they lacked prior exposure to product marketing, customer experience feedback, or research and analytics disciplines, we found a pathway for everyone to contribute while learning-by-doing. The intersectionality of product marketing and customer experience is an emerging practice with a long-term impact on organizational success. Recognizing this, I also founded a community of excellence at First American focused on the use of technologies needed for product management and product marketing. Collaboration and alignment are crucial to reaching objectives and delivering positive outcomes, but they're also personally rewarding activities!
First American Title
View- Website:
- firstam.com
- Employees:
- 5827
-
Lead Product Marketing And Customer Experience ResearcherFirst American TitleScottsdale, Az, Us -
Lead Product Marketing & Customer Experience ResearcherFirst American Title Jun 2022 - Present -
It Product Marketing - Voice Of The Customer Program CreatorFirst American Title Jun 2021 - May 2022 -
It Product Marketing - Digital Omnichannel StrategistFirst American Title Sep 2020 - May 2021 -
Communications & Content Strategy ConsultantJanson Enterprises Llc Oct 2005 - Sep 2020Scottsdale, Az -
FounderColor Me Rad Books Oct 2012 - Dec 2015Scottsdale, Az
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Technical Analyst & Client ServicesFibonacci Diva Sep 2009 - Oct 2012Scottsdale, Az
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Integrated Communications StrategistGc Marketing Group Dec 2004 - Oct 2012Scottsdale, Az
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Director Of CommunicationsJakki & Company, Bumkins Sep 2003 - Feb 2005Scottsdale, Az
Kate J. Education Details
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Mastering Design Thinking -
Financial Accounting, Economics For Managers, Business Analytics -
Dual - Communications & Social Sciences (Concentration: Organizational Psychology) -
Liberal Arts And Sciences, General Studies And Humanities -
Fine And Studio Arts
Frequently Asked Questions about Kate J.
What company does Kate J. work for?
Kate J. works for First American Title
What is Kate J.'s role at the current company?
Kate J.'s current role is Lead Product Marketing and Customer Experience Researcher.
What schools did Kate J. attend?
Kate J. attended Mit Sloan School Of Management, Harvard Business School Online, Thomas Edison State University, Columbia University, Arizona State University.
Who are Kate J.'s colleagues?
Kate J.'s colleagues are Colleen Lindsey, Grace Chun, Kathy Stratton, Shelby Coval, Amy Amsberry, Jennifer Tornetta, Marina Cisneros.
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