•Leads the global brand communication and content strategy, inclusive of digital, retail, and DTC channels•Oversees content planning team and the execution of content calendars across owned digital channels•Owns all stages of content production, including pre-production (storyboarding creative, briefing external agencies and/or freelance, ops and logistics), production (creative direction, talent management, overseeing schedule), and post-production (edit reviews and final sign off)•Concepts and develops brand campaign toolkits to be leveraging by brand digital team, local marketing teams, and key retail accounts•Created and continues to build robust audience and channel specific Always On programs including Liquitex Live, the Just Imagine Artist Residency program, In the Studio, and Artist Spotlight•Manages global influencer programs including campaign strategy, artist outreach, talent management, product kits, reposting, and post campaign analysis•Builds and grows lasting industry relevant media partnerships with publications, blogs, and news outlets•Manages brand communications budget including content production, brand activations, and media spend•Oversees all brand partnerships, collaborations, and donations•Supports local marketing teams across the globe for key retailer activations, initiatives, and content needs •Tracks social listening and competitive analysis to inform future comms and creative•Responsible for digital maintenance: copy, creative, and executional sign off for all social, email, and digital activations

• Executes global brand strategy by layering seasonal campaigns with regional creative projects to exceed KPIs in the fleet • Concepts and initiates seasonal creative briefs to outline POV in collection storytelling, styling, marketing collateral, and window display •Owns the creative direction and content strategy for regional social media platforms by overseeing Art, Copy, Photography, and Stylist teams• Collaborates cross functionally with HQ Merchandising, Creative, and Allocation teams to tailor collections to trend analysis, geographic competition, client requests, and individual store architecture• Manages visual talent development and acquisition by pioneering training workshops, store visits, and feedback from photo review

•Owned concepting and execution for merchandising operations including visual storytelling, product placement, seasonal marketing, inventory management, and talent development • Frequently consulted HQ visual team during new store openings, line adoption, and mid season rebranding campaigns • Developed a weekly merchandise management call to streamline brand and customer experience across the fleet in the PA market •Provided creative direction for social content and experiential branding

• Oversaw preproduction model castings, line sheets, and fittings• Collaborated with creative team to concept hair and makeup design and style overall looks • Contributed content and managed social calendar during fashion week

• Managed accounts with international wholesale buyers at the drkshdw studio• Created a brand positioning and trend analysis report to provide sales and styling insight to buying teams• Oversaw talent acquisition and scheduling for showroom models and the internship program