Senior Global Brand Manager
Current•Leads the global brand communication and content strategy, inclusive of digital, retail, and DTC channels•Oversees content planning team and the execution of content calendars across owned digital channels•Owns all stages of content production, including pre-production (storyboarding creative, briefing external agencies and/or freelance, ops and logistics), production (creative direction, talent management, overseeing schedule), and post-production (edit reviews and final sign off)•Concepts and develops brand campaign toolkits to be leveraging by brand digital team, local marketing teams, and key retail accounts•Created and continues to build robust audience and channel specific Always On programs including Liquitex Live, the Just Imagine Artist Residency program, In the Studio, and Artist Spotlight•Manages global influencer programs including campaign strategy, artist outreach, talent management, product kits, reposting, and post campaign analysis•Builds and grows lasting industry relevant media partnerships with publications, blogs, and news outlets•Manages brand communications budget including content production, brand activations, and media spend•Oversees all brand partnerships, collaborations, and donations•Supports local marketing teams across the globe for key retailer activations, initiatives, and content needs •Tracks social listening and competitive analysis to inform future comms and creative•Responsible for digital maintenance: copy, creative, and executional sign off for all social, email, and digital activations
