I am a high-performing, energetic professional with 20 years' experience in strategy execution, large-scale project implementation, content strategy and customer experience design. I feel a sense of joy working within a team that is pointed towards an outcome, working together to create solutions and doing the necessary work to achieve those goals. The design and delivery of strategy into actual workable outcomes has always been the best part of my career. I have a comprehensive understanding of the financial services industry including; end to end-process design, ownership and sale of a financial planning firm, business process-based solutions and the workings of distribution models in the wealth management sector. As the Head of Content I was responsible for using data-driven insights and digital technologies to reimagine value delivery across the customer experience. This involved designing the customer experience in such a way to create personal content interactions (both product and marketing objectives) across the end-to-end customer experience using digital and traditional channels. My experience working on complex business problems, transformation programs and the leadership direction of exceptional people has left me with a strong business acumen and a deep understanding of business challenges at different sizes and industries. A practical and process driven leader, I thrive in turning these into actionable business solutions such as process redesign, digital implementation, and alignment of business models to achieve customer experience objectives