Kate Kerley Email & Phone Number

Commack, Ny, Us

• Point of contact for executive positioning strategy, including managing enterprise calendar of speaking engagements and coordinate with Marketing and Communications to maximize publicity and reach of each engagement.• Serve as lead writer and editor for high value speaking engagements and work with Points of Light leadership to prepare them for speaking engagements.• Lead project team to coordinate CEO calendar, prep, and remarks writing• Manage thought leaderships blogs for CEO and members of the leadership team• Support Points of Light event production by helping to develop event programs, generating content ideas (including but not limited to speakers, entertainers, multimedia, and interactive elements).• Conduct research and outreach to potential speakers, entertainers and other influencers for participation in Points of Light events, campaigns and initiatives, and support the Vice President of External Affairs in managing the relationships with these stakeholders. • Generate ideas and support the development and implementation of plans to engage influencers on a strategic, coordinated and ongoing basis on behalf of Points of Light and to raise the visibility of the enterprise.

New York, Ny

• Serve as editor-in-chief for organization, developing editorial strategy and overseeing production of new, fresh content to share with relevant audiences.• Develop plan, source and pitch high value speaking opportunities for members of Points of Light’s leadership team, while providing support on prep for engagement• Serve as lead writer and editor for high value speaking engagements• Manage thought leaderships blogs for CEO and members of the leadership team• Leading influencer engagement across the organization and audience areas• Support Points of Light event production by helping to develop event programs, generating content ideas (including but not limited to speakers, entertainers, multimedia, and interactive elements).

New York, Ny

Create strategic marketing and communications plans for a diverse portfolio of nonprofit programs.

New York, Ny

I am the founder, writer, recipe developer and photographer behind Simply Savory by Kate. Through easy recipes, wellness tips and more, I help women simplify their health and wellness - no personal chef or gurus required! I love sharing the easiest ways for real women to live a healthy life. Additionally, I am available for freelance writing opportunities on health and wellness related topics.

New York, Ny

• Create integrated marketing programs across digital, print and mobile platforms for targeted proposals to drive advertising sales.• Manage and execute programs and special events sold to clients and partners.• Act as a liaison between marketing department and sales team to deliver quality marketing plans and customer service.

Greater Chicago Area

• Develop and implement organizational marketing plan positioning the ABTA as a leader in the field, as well as programmatic marketing plans to raise awareness, drive leads and increase revenue.• Worked on brand management, including development of new brands, logo, collateral material, as well as the management and elevation of current brands in use.• Managed build-out and content development of all new ABTA website, continue daily management and operation of website. Implemented Search Engine Optimization project, which lead to a 400% increase in organic traffic and a 100% increase in overall traffic to the ABTA’s website over prior year.• Curate content, develop and implement strategy for and manage all social media communication, including Facebook, Twitter, Instagram, LinkedIn, Instagram, Pinterest and Google+ resulting in a 85% increase in Facebook followers and engagement, and 32% increase in Twitter followers in FY14. • Developed and executed strategy for e-communication including national monthly e-news to over 28,000 recipients, regional e-mail updates, event e-mails, appeal e-campaigns and other specialized and targeted e-communication plans.• Responsible for writing and distributing national communication, including semi-annual newsletter, regional events emails, e-appeals, and annual reports.• Responsible for writing and distributing internal communication, including daily news clippings.• Monitored and disseminated metrics for website analytics, e-communications, social media, press releases and other ABTA-related news coverage, advertising ROI, and ongoing projects.

Garden City, Ny

• Developed, implemented and measured results of season long marketing plan to recruit new teams and retain past teams to increase fundraising total from previous year.• Implemented marketing plan through design and dissemination of materials to target audiences including print and e-newsletters, brochures, direct mail, website updates and social media. • Spearheaded the Long Island Chapters social media campaign, creating and maintaining a chapter Facebook page and Twitter account to disseminate information and raise interested and involvement in the CCFA and Take Steps programs.• Wrote press releases, make press kits and maintain media lists to send kits for any upcoming walks and events to obtain press coverage in media outlets on Long island.

New York, Ny

• Acted as a point of contact for over 1,000 participants to encourage their fundraising and training, helping to raise $21 million since 2008. • Recruited interested parties and solidified registrations to help exceed our projected goals for both 2008 and 2009.• Planned anchor events for over 200 participants including contracting the venue, planning clinics and speakers and getting donations of food and raffles to retain participants and build relationships between the Avon Walk and the community.• Curate content for the Avon Walk New York Facebook page including fundraising information, updates on events, mission information and more.

New York, Ny

• Assisted CEO and Executive Vice Presidents with domestic travel arrangements, expense reports, scheduling of conferences and project research.• Assisted in confidential team meetings, extensive calendar management and scheduling of global meetings and arrangements.• General administrative duties including preparation and production of core materials, memorandums and reports, photocopying, faxing, file maintenance, report generation and distribution.