Kate Koenig Email & Phone Number

Kansas City, Mo, Us

Kansas City Metropolitan Area

Coordinated internal communication strategies across teams building employee awareness and engagement in key social impact initiatives including volunteering and philanthropyIn collaboration with leadership, developed and executed Cerner Charitable Foundation's rebranding strategy including key messages, web content and constituent communications to introduce Oracle Health FoundationWrote and published Oracle Social Impact blog posts raising awareness for key initiativesSupported executive communications including board presentations, key stakeholder communication and presentationsWorked across teams to update and archive social impact report content on Oracle.com

Developed communications strategy to bolster employee engagement in volunteer initiatives and philanthropic givingCreated annual report road map and content emphasizing program impact, progress toward initiatives, donor contributions and key financialsManaged content strategy for the foundation’s SharePoint site and migration to Yammer resulting in more than 8,000 group followersEstablished the Foundation Five bimonthly employee e-newsletter highlighting the foundation’s outcomes and program recipient stories while promoting event and volunteer opportunitiesProduced communication strategy and messaging for pandemic and natural disaster relief campaigns including solicitation messages, donor acknowledgements and webpage developmentIn collaboration with foundation leadership, developed and executed rebranding strategy including key messages, constituent communications and internal communication channelsCreated employee contributor communication strategy from initial solicitation presentation scripting to cultivation messaging and donor acknowledgementsSupported executive communications including board presentations, key stakeholder communication and presentations

Greater St. Louis Area

Established communications program including evaluating existing communications components and gaining consensus on the school’s needs and directionOversaw the launch of a new school website including content planning and writing, design, implementation, and conducting CMS training for co-workersIn partnership with a creative agency, created a new viewbook including conducting competitive analysis and fact-finding, writing content, and project oversightRefined and developed a brand and visual identity for the school by evaluating existing communications components, redesigning logo and stationery, and establishing graphic standardsServed as the primary writer, editor, web-based communicator, and production coordinator for school communicationsProduced email newsletters for various constituents including leading newsletter redesigns, managing distribution lists, writing and editing content)Administered online event ticketing for school events and summer campsCollaborated with the Director of Advancement on fundraising initiatives including annual fund solicitations, auction, and special eventsCoordinated photo shoots with contracted photographers, edited photo files, and established archiveManaged the organization's Facebook, Twitter, and Instagram presence

Greater St. Louis Area

Developed comprehensive annual recruitment advertising plans within budget and coordinated implementation with external agencyManaged website content to ensure it effectively functioned as a marketing tool for prospective families and included relevant information for current community membersAnalyzed comparable schools’ websites, advertising and press mentions; applied findings as appropriate to ongoing communications strategiesCreated and coordinated the production of recruitment materials and special events collateral including invitations, curriculum guides, programs, presentations and promotional itemsCoordinated e-newsletters including design, writing, and e-mail list managementManaged the creation process of The Visitor, the school’s magazine, from content development to distribution to current families, alumnae, and friends of Visitation AcademyPrepared and distributed relevant press releases and secured significant advertorial placements promoting the schoolMaintained the Visitation Academy social media presence in-keeping with the school’s policiesCreated, maintained and regulated graphic guidelines for all school identifiers (e.g. school crest and athletic logo) Ensured brand consistency across all communication channels through oversight, template creation, and co-worker trainingPhotographed school events, coordinated photo shoots, edit photo files, and managed online photo libraryOversaw launch and promotion of interactive admissions site www.gotoviz.com

Facilitated complete production management from conception to distribution of 16 unique catalogs designed for multiple audiencesIdentified and provided analysis of sales and educational trends to target new customers, meet the needs of existing customers, and determine best prospects for catalog distributionEstablished branding and marketing messages to ensure content accuracy for web and print materialsManaged website redesign; formulated data mapping and customer navigation for optimal e-commerce useNegotiated and approved contract terms with advertisers and vendors Administered $600,000 annual marketing budgetDesigned, printed, tracked, and maintained accurate inventory of internal sales resources, catalogs, and marketing materials in support of all departmentsOversaw the direct mail program for a 35,000 customer databaseAnalyzed product information, recommended new attributes, and partnered with others to ensure accurate and useful product information across platformsWrote, edited and designed company e-mail marketing newsletter sent to 18,000 customers monthlyCustomized trade show strategy to promote organization to 120,000 customers annuallySupervised creative team of two full-time marketing staff members responsible for writing and graphic design

Created, edited and coordinated publications reaching 75,000 girl and adult membersDesigned annual reports, brochures, advertisements, and special events collateralStructured and implemented marketing plans in conjunction with fellow department membersWrote scripts for annual meetings, ceremonies and other organization-wide eventsEnsured integrity of graphic identity standards in all organization communicationPhotographed special events, edited photo files, and selected photos for use in publications and displays Planned and executed the Girl Scout Cookie Construction Contest in conjunction with St. Louis Galleria and American Institute of Architects-St. Louis

Kansas City, Missouri Area

Kansas City, Missouri Area

Bachelor Of Arts, English

Shakespearean Drama