Katelijne Dekeyser Email & Phone Number

Brussels Area, Belgium

Zaventem, Flemish Region, Belgium

Interim assignment via Minds & MoreImplementation & development of a new loyalty platform for the Dutch market.

Zaventem, Flemish Region, Belgium

Interim assignment via Minds & MoreTranslation of marketing strategy towards the different channels (direct, indirect, independents, chains)• Development, implementation and communication of sell-in/sell-out/sell-on actions, cash back actions, incentive plans for tyre dealers and premium car brands• Launch & communication of new tyres on the Benelux market: development, production and distribution of the communication campaigns, POS material, national/local events• Maintain relationships with Benelux automotive media• Update & maintain Showpad, data sharing platform for marketing & sales team

Antwerp, Flemish Region, Belgium

Interim assignment via Minds & MoreCommunication projects to promote and stimulate the implementation of clean technologies • Project management for development, implementation & communication of new member portal• Creation, update & review of communication tools (print & online)• Coordination of the development of the Cleantech Report 2020 (print & online)

Brussels Region, Belgium

Interim assignment via Minds & MoreCommunication project management for residential & SME customers• Creation, update & review of communication tools (print & online) • Digital lead generation campaign management, incl. search ads, social, display, affiliate• Project management of participation to tradeshows (Batibouw), supported by an online campaign• Repositioning of the B2C brand SecuritasHome, supported by online & radio campaigns, development of new website• Budget management

Zaventem, Flemish Region, Belgium

Interim assignment via Minds & MoreSupporting the Sales Depts passengers cars and motorcycle in achieving their business goals.• Launch & communication of new tyres on the Benelux market: development, production and distribution of the communication campaigns/POS material • Development, implementation and communication of sell-in/sell-out actions, cash back actions, incentive plans for tyre dealers and premium car brands• Development & implementation of brand activation activities for Benelux to support worldwide partnership with International Olympic Committee• Full responsibility for the organization of customer events: e.g. Tyre Test Day at Circuit Zandvoort (NL)• Budget management

Brussels Area, Belgium

• Develop, implement and continuously improve procedures and processes in order to optimize the events & sponsoring activities (e.g. partnerships with a.o. BOIC/COIB, Vlerick Business School, Comeos, Roularta) and develop a best practice approach (incl tools) to event project management• Define the events & sponsoring strategy, mainly focused on lead generation. Roll-out and execute the plan and make the relevant ROI & ROO analysis• Create relevant events towards a B2B target, integrated in the total communication mix: seminars, debates, round tables and social events

Brussels Area, Belgium

• Project management of the implementation, roll-out and safeguarding of the new corporate identity and image, following a new company name• developing and implementing a new corporate social responsibility strategy and reporting to the shareholder• Crisis communication: development of processes to ensure business continuity • Contributed to communication strategy in support of Head of Communications

Brussels Area, Belgium

• In charge of the professionalization of the events & brand activation activities in an extremely competitive market (sponsoring of music festivals - sports: football, basketball, cycling)• Coordination of the effective and efficient end-to-end implementation and execution of the events & sponsoring strategy, both on corporate and commercial level, within allocated budget and according to the needs of the internal client• Successful creation of national and international conferences and strategic communication through external eventsAgency managementManage multiple event agencies:• Right translation of internal demand, consistent with brand positioning and company values with ROI results• Coaching and management of agencies to develop creative concepts and ensure a professional deliveryBudget management• Manage, control and evaluate the budget according to ROI objectives• Annual budget management >2,5 mio €

Assisting the Events & Sponsoring Manager in developing and rolling out focused actions aimed at commercial targets.Rebranding from Orange-brand to BASE-brand within KPN Group Belgium nv.

Brussels Area, Belgium

Parttime - combined with above job of Events & Sponsoring ManagerResponsible for implementation and management of the corporate KPN- brand: renaming from BASE nv/sa to KPN Group Belgium nv/sa, safeguard the corporate identity

Brussels Area, Belgium

Contributed in the launch of Orange, the third mobile operator in Belgium. Developing, from scratch, several types of marketing campaigns & materials in a highly competitive environment. I also led a few projects on trade marketing.

Brussels Area, Belgium

In charge of internal and external communication.Maximizing efficiency of CEO office.

Vlerick Kpn Marketing Programme (Tailor Made Sessions)

Brand Management

Agile Project Management

Education record

Digital Kpi Setting

Project Management

Essentials Digital Marketing

Csr Strategy (Corporate Social Responsability)

Principes In Marketing Communicatie (Expertise Program)

Sponsoring

Arbeidsmarktcommunciatie

Sponsorship Marketing

Basiscursus Direct Marketing

Bachelor, Applied Communication