Katelin Lee Email & Phone Number

• Develops and implements marketing plan to increase awareness and grow sales on e-commerce channel• Execute Amazon marketing and advertising calendar• Oversees campaign management and reporting

• Responsible for the set-up and management of all new SKUs on Vendor Central for Amazon• Leverage Salsify CMS to optimize product information on ecommerce sites for improved SEO results• Develop and oversee A+ content and brand store refresh on Amazon• Monitor 3P seller pricing and suggest pricing changes on at-risk items on Amazon and other E-Retailer sites• Monitor and share competitive info on competitors’ top sellers and pricing• Monitor Amazon customer reviews and ratings• Execute Amazon marketing and advertising calendar• Create and manage strategic CPC advertising campaigns on AMS platform

• Research and develop new client pitch decks• Run ad campaigns for a variety of clients ranging from hardware to CPG• Monitor competitors and analyze data for several clients• Develop training programs and manuals for new hires• Amazon Marketing Certified• Preform all duties of a Trade Marketing Specialist

Remote

• Dedicated to merchandising and marketing clients online channels• Provided a variety of services including forecasting analysis, reporting, content development and enhanced content to proper market client’s products on various retailer sites• Managed brands’ online reputation to increase community engagement using image software and content management systems• Evaluated market segmentations, competitive analysis, product positioning and new product launch programs for clients’ online business• Implemented new item setups to grow catalog on various retailer sites

Chicago, Illinois

• Act as head dresser for variety of events• Dress backstage at fashion shows and events such as:o Macy's Glamoramao Zzazz Productions: Style Chicago: The Art of Fashiono Macy's State Street Men's Style and Designer Evento Neiman Marcus: 20 Years, Art of Fashiono Neiman Marcus: Ana Pimentel Personal Appearance and Evento Oscar De La Renta S/S15 Fashion Showo Ken Downing Event for Neiman Marcuso Nordstrom Beauty Trend Show(s)

Chicago, Illinois

• Managed daily itineraries for executive team as well as seven division directors• Managed calendar bookings for casting calls, interviews and meetings• Tracked and reported vacation, sick and personal days off for payroll• Oversaw open calls for both men’s and women’s fashion divisions• Sought out new talent for all divisions outside of agency• Fielded calls for 50+ employees in 13 different departments in Chicago, New York, Atlanta and Los Angeles

Naperville,Il

• Visual Merchandising: floor resets and planogram resets via directive from brands • Freight Associate: unpacking, itemizing, and stocking inventory• Event Planning: small store specific events

Chicago, Il

-Imaging and updating web portfolios and comp cards for talent-Assisted with casting calls and model fittings -Coordinated model bookings for the National Fall Bridal Market (September 2014)-Booked/ confirmed dressers for events, acted as head dresser checking them in and giving directives-Reception: took calls for multiple divisions across three agency locations, Chicago, Atlanta, and New York-Organized E-blasts and promotional emails -Updated and maintained social media sites

Chicago, Illinois

-Visual merchandising -Styled outfit selections, dressed models, steamed garments, bagged and retagged garments-Assisted buyers and designers in creating orders for upcoming seasons selections for stores

Aurora, Illinois

-Visual merchandising-Advised window display design-Controlled back room inventory

Fashion Marketing And Management, Fashion

Associate Of Arts (Aa), Psychology

My studies at College of DuPage focused heavily on Psychology and Business Law