Achievements- Led a regional FMCG first pilot project to measure digital effectiveness delivering digital advertising ROI measurement capability. - Developed strategic workstreams to fast track business transformation and capability to deliver digitally accelerated growth over the next 5 years. - Developed the ‘Pet Owner Journey’ map to better understand the consumer needs enabling more focused and effective innovation.- Led a project to efficiently and effectively deliver… Show more Achievements- Led a regional FMCG first pilot project to measure digital effectiveness delivering digital advertising ROI measurement capability. - Developed strategic workstreams to fast track business transformation and capability to deliver digitally accelerated growth over the next 5 years. - Developed the ‘Pet Owner Journey’ map to better understand the consumer needs enabling more focused and effective innovation.- Led a project to efficiently and effectively deliver online content through automation delivering $500k in savings per year. Responsibilities- Development and measurement of the 5 year digital marketing strategy. - Build clear metrics to measure test & learn activities contributing to global learnings and ultimately proving effectiveness and ROI. - Lead strategic partnerships (Google, Facebook BBDO network) to develop digital frameworks that create powerful user experiences.- Influence and engage senior stakeholders to develop understanding of the digital marketing strategy- Step change digital capabilities and knowledge within the marketing team. Show less

Achievements- Led a strategic review of the Can portfolio which prevented a +$10M loss- Led the Care & Treats portfolio into growth of 7% vs a 2% target in 2015- Led an Australian first retailer activation using paywave technology to raise funds for rescue dogs which resulted in 5% brand growth in 2015.- Delivered a Google Best in Class digital campaign for Schmackos with Canine Confessions reaching 4.8M unique users and achieving a view thru rate 1.5X better than Google… Show more Achievements- Led a strategic review of the Can portfolio which prevented a +$10M loss- Led the Care & Treats portfolio into growth of 7% vs a 2% target in 2015- Led an Australian first retailer activation using paywave technology to raise funds for rescue dogs which resulted in 5% brand growth in 2015.- Delivered a Google Best in Class digital campaign for Schmackos with Canine Confessions reaching 4.8M unique users and achieving a view thru rate 1.5X better than Google benchmarks 2016.- Led the project to deliver Care & Treats innovation which resulted in portfolio growth of 15% in 2016. Responsibilities- Lead and engage a high performing team - Develop and execute portfolio growth strategy.- Delivery of portfolio and brand P&L in line with operating plan targets.- Drive overall business performance and people development as part of the marketing leadership team. - Engage senior stakeholders (locally, regionally and globally) to portfolio growth strategy. Show less

Achievements- Led the PEDIGREE brand into growth in all 3 formats in 2013, for the first time in 5 years. - Delivered the PEDIGREE Main meal strategic brand plan for 2014 which was held up globally and regionally as best in class.- Led the PEDIGREE Main meal relaunch projects to deliver: - globally aligned packaging with improved variant navigation. - improved wet and dry product performance. - SKU optimisation with 13.5% SKU reduction across… Show more Achievements- Led the PEDIGREE brand into growth in all 3 formats in 2013, for the first time in 5 years. - Delivered the PEDIGREE Main meal strategic brand plan for 2014 which was held up globally and regionally as best in class.- Led the PEDIGREE Main meal relaunch projects to deliver: - globally aligned packaging with improved variant navigation. - improved wet and dry product performance. - SKU optimisation with 13.5% SKU reduction across wet and dry.Responsibilities- Delivery of the brand P&L in line with operating plan targets.- Drive development of the brand growth plan in line with overall segment strategy.- Actively align to global segment and brand direction.- Align key stakeholders (locally, regionally and globally) to the brand strategy and direction.- Encourage team engagement and contribute to high performing team culture. Show less

Achievements- Drove the OPTIMUM Dry brand strategy to deliver 39% NSV growth and 2.5% value share growth in Grocery in 2011.- Led ‘Project Infinity’ to deliver $2m NSV through new lifestage and packsize extensions and 2% profit improvement..- Collaborated with the Global Team to develop a globally aligned brand compass and pack design which supported regional deployment.- Developed a 3 year innovation pipeline which also informed the dry portfolio… Show more Achievements- Drove the OPTIMUM Dry brand strategy to deliver 39% NSV growth and 2.5% value share growth in Grocery in 2011.- Led ‘Project Infinity’ to deliver $2m NSV through new lifestage and packsize extensions and 2% profit improvement..- Collaborated with the Global Team to develop a globally aligned brand compass and pack design which supported regional deployment.- Developed a 3 year innovation pipeline which also informed the dry portfolio strategy.Responsibilities- Delivery of the OPTIMUM brand P&L in line with operating plan targets and overall portfolio strategy.- Alignment of cross functional stakeholders to the brand strategy and direction.- Contributed to a high performing team culture. Show less

Achievements- Successfully relaunched the Bonds brand into bras by leading a cross functional team to develop the “Superscoop Bra” which increased retail sales for the season by over 300%. - Strategically managed the business with a major retailer during the economic downturn that resulted in a 3.8% increase in weekly retail sales.- Established 3 successful infant clothing categories in the market exceeding sales and profit targets.Responsibilities- Managed the Women’s… Show more Achievements- Successfully relaunched the Bonds brand into bras by leading a cross functional team to develop the “Superscoop Bra” which increased retail sales for the season by over 300%. - Strategically managed the business with a major retailer during the economic downturn that resulted in a 3.8% increase in weekly retail sales.- Established 3 successful infant clothing categories in the market exceeding sales and profit targets.Responsibilities- Managed the Women’s Youth Underwear category with over 1000 SKU’s per year.- Managed all aspects of category and product life cycle including range planning and positioning, NPD, critical path and financial KPIs.- Managed and coached assistant product manager (direct report) and junior staff within the division- Led a cross functional team across Design, Supply, Marketing and Sales. Show less

Achievements- Developed the men’s product range and worked on the marketing campaign to re-launch the Davenport brand in 2007. Responsibilities- Designed and managed the Davenport and Playboy brands as well as Licensed product in the Men’s Underwear division.- Managed off shore suppliers to deliver seasonal product range. - Managed the retail accounts for Myer, David Jones and Target.

Achievements- Delivered an International swimwear range that led to the nomination of the brand as UK Kids Superbrand delivering an increase of 12.6% in profit.- Established and implemented an international sizing system, ensuring the consistency of product fit expected of an international brand. - Collaborated with international distributors and licensees to deliver product appropriate to their consumer yet maintaining the essence of the brand and delivering an average 5% market… Show more Achievements- Delivered an International swimwear range that led to the nomination of the brand as UK Kids Superbrand delivering an increase of 12.6% in profit.- Established and implemented an international sizing system, ensuring the consistency of product fit expected of an international brand. - Collaborated with international distributors and licensees to deliver product appropriate to their consumer yet maintaining the essence of the brand and delivering an average 5% market share growth in Europe. Responsibilities- Led the design and development of swimwear and watershorts for the international market ensuring critical path timelines and product margin requirements were achieved.- Managed a cross functional team including international design and development offices and international sales teams and distributors Show less

Achievements- Drove a 15% sales growth of Speedo Australia’s Junior category year on year. - Successfully launched a new product line of girls’ beachwear, helping to position the Speedo brand further into the leisure swimwear market.Responsibilities- Designed, and developed swimwear and apparel for the Australian and New Zealand in line with business objectives. - Managed and supervised Junior Design Assistant (direct report)- Conducted market and competitor… Show more Achievements- Drove a 15% sales growth of Speedo Australia’s Junior category year on year. - Successfully launched a new product line of girls’ beachwear, helping to position the Speedo brand further into the leisure swimwear market.Responsibilities- Designed, and developed swimwear and apparel for the Australian and New Zealand in line with business objectives. - Managed and supervised Junior Design Assistant (direct report)- Conducted market and competitor research.- Presented the product range to key retailers. - Presented the product range twice yearly at sales conferences. Show less