Katelyn Ayers Email & Phone Number

Nashville, Tennessee, United States

• Lead the execution of channel marketing plans and programs to drive revenue and profit growth in key strategic channels across LP’s businesses including The Home Depot, Lowe’s, Menards, Beacon, 84 Lumber, SRS and ABC.
• Managed Retail Media+ and Brand Advocate partnership with The Home Depot.
• Worked closely with the Retail and National Account Sales teams and support their needs daily.
• Oversaw all associated marketing initiatives to include program development, media planning, tracking and analysis.
• Managed and maintained two budgets and other activities that are designed to grow the business.

Brentwood, Tennessee, United States

• Promoted to develop and execute multi-channel marketing campaigns in competitive markets as well as the development and execution of an experiential mobile fair tour in competitive markets.
• Managed and maintained corporate sponsorship opportunities.
• Established and implemented marketing campaigns for services (PetVet Clinics, Pet Wash, etc.)
• Prepare KPI reporting for senior leadership.
• Oversaw 5 vendor partner relationships, vendor funding for sponsored signage kits as well as corporate sponsorship opportunities.
• In charge of the forecasting and management of two (2) budgets within allowed monthly variance.

Brentwood, Tennessee

• Spearheaded and communicated campaign details with internal departments and third-party vendors for execution of the Loyalty program and relating campaigns.
• Managed project timelines and task lists including coupon set-up, direct mail, social media, building targeted/personalized emails, invoices, and print production for Loyalty projects.
• Provided support during the 2020-2021 position change and helped lead the Neighbor’s Club 2.0 loyalty program that launched in April 2021.

Evansville, Indiana Area

• Selected to direct and oversee the full execution of grand opening plans.
• In charge of the development and execution for all local and national sponsorships, company-wide philanthropic and co-op-related promotions, as well as store-level community marketing efforts.
• Managed partnership with the American Cancer Society and helped raise $1.4M+ through Making Strides Against Breast Cancer, Relay for Life, Princess Lacey’s Legacy, and Real Men Wear Pink promotions.
• Created content on Social Media and company website to support local and national campaigns.
• Worked in conjunction with Store Managers and District Managers to complete various tasks and initiatives.

Evansville, Indiana

• Directed and oversaw candidate sourcing for 400+ retail locations in the US.
• In charge of 3-4 leadership seminars per year.
• Managed companies’ Facebook Recruiting page, LinkedIn, Glassdoor and Indeed accounts.
• Provided support to field managers in navigating recruiting software.