Design, build, implement, and maintain blood donor recruitment programOversee recruitment activities - social media, email and phone communication, and in-person recruitmentDevelop strategies and programs to encourage Roswell Park employee participation as regular donorsDesign, implement, and coordinate recognition and incentive programs and events for donorsDevelop and launch marketing plans, campaigns, and timelines for projects and initiativesCreate and administer internal communication

Tracked, entered, and ensured payroll is accurately processed for department in a timely mannerRan and organized reports based on scheduleAccurately and efficiently submitted work orders for meter issuesCreated and sent out service letters to customersProvided general support to team and supervisorsCreated training and reference materials for role and trained new employees in role

Supported operations and managed a team that handles donor and sponsor customer service, and resources management and schedulingDeveloped and implemented donor and sponsor communication and campaigns. Developed and improved department and company processes, including documentation of, rollout, training, and followup. Developed and launched marketing plans, campaigns, and timelines for projects and initiatives.Managed, created, and distributed internal communication within our team and across department, including internal talking points, informational resources, SOPs, and newsletters.Created training materials and reference documents, planned, coordinated, and ran trainings and provide continuous support and followup.Planned training progrqm and developed content for new hires, trained on company vision, goals, and policies, blood industry, departmental programs and systems, and roles specific tasks.Provided knowledge and support to team and direct reports, continued to coach and train after initial new hire training.Managed time off and reviewed and approved payroll for direct reports.

• Responsible for effectively and efficiently managing multiple jobs that involve various mediums, including website, digital and social media ads, collateral, direct mail, print and outdoor advertising• Review new creative requests and collaborate with various teams to plan and execute projects, and ensure all information and resources are available to the creative team to begin creative production• Communicate and adjust timelines and task prioritization to meet client deadlines• Ensure that all projects follow the proper approval process• Review materials for consistency with client brand guidelines, style, and for all other possible errors as the primary proofreader–this includes ensuring copy, photography, product positioning, promotions and branding are aligned between all channels• Develop copy for variety of clients and mediums• Improved creative workflow and streamlined process by developing and implementing new project management system

• Develop marketing plans and timelines for various projects and initiatives • Manage multiple projects and jobs at once (about 70+ jobs during open enrollment) and complete them on time• Apply past sales experience and serve as a subject matter expert on Medicare products• Ensure that all materials are compliant• Work with multiple teams and departments to make sure needs are being met, materials are accurate and are being used correctly, and that they come back when they need something in the future• Work closely with agency to create effective marketing materials and campaigns

• Effectively composed, edited, and proofed various internal and external marketing materials, including letters that generated a 6% response rate• Designed and implemented new letter format that has helped improve customer satisfaction results• Utilized sales background to provide valuable input, ideas, and insights• Ensured materials were consistent with corporate vision, voice, and style• Collaborated with various teams to ensure information was accurate and compliant

• Fulfilled a leadership role with sales specialists, in knowledge, training, and day-to-day tasks• Guided prospective and current Medicare and state product members with plan selection, eligibility, enrollment• Delivered presentations at sales meetings and effectively performed home visits• Supported outside state and federal sales representatives

• Assisted prospective and current Medicare and state product members with plan selection, eligibility, enrollment, and appointment scheduling• Provided support at sales meetings and effectively executed home visits• Assisted in development of the training program for sales specialist position

• Managed all marketing, advertising, and public relations – coordinated radio and print advertising, developed and distributed press releases, created promotional campaigns, produced and implemented seasonal and holiday themes within the stores• Planned and executed company events – customer seminars, private and public store events (attendees/guests ranged from 10 to 300+), brand oriented trainings and events, recruiting events, internal trainings and events, and meetings• Collaborated with designers to create, coordinate, and implement effective campaigns and marketing materials• Creatively composed and proofread engaging content for brochures, catalogs, invitations, emails, signage, customer materials• Organized and coordinated fundraising and events for community organizations• Recruited, interviewed, hired new employees, as well as administered new employee orientation

• Developed relationships with customers and learned the business• Sold cellular plans and phones• Worked to meet sales goals• Promoted and increased attendance at store events