Katelyn Bianchini W. Email & Phone Number

Pleasanton, California, Us

New York, Ny, Us

• Led the end-to-end design of the Meetup Organizers app, building information architecture, design systems, prototypes, usability tests, and interaction designs. The introduction of this app lead to a 14% increase in retention among users.• Built cross-platform features for iOS, Android, and responsive web.• Lead the design for Meetup’s innovative subscription model that introduces new features and additional benefits to users. This model quickly rose to become a significant revenue driver for the company.• Innovated Meetup's "Connections" feature, which led to a 30% increase in subscription trials and a 20% rise in conversions.• Conducted product workshops and brainstorming sessions, driving innovation and strategic design solutions, aligning team efforts with company goals.• Collaborated with multiple contractor teams, focusing on skill development and design excellence, and provided design mentoring.• Partnered in a comprehensive overhaul of Meetup's design system, with an emphasis on accessibility across platforms.

Boston, Massachusetts, Us

Boston, Massachusetts, Us

• Created B2B visual co-brand identity and strengthened B2C brand identity to create two cohesive yet tailored design styles for different audiences• Ensured consistent visual language across company touch-points, including product, B2C and B2B marketing materials • Managed and mentored a group of multidisciplinary designers• Standardized marketing assets, created templates, and formalized guidelines to streamline the design process and ensure consistency• Collaborated with marketing leads to design large-scale quarterly campaigns consisting of hundreds of assets• In charge of creating high impact presentations for company wide communications as well as industry conferences

Sunnyvale, Ca, Us

• Collaborated in the design of a doctor Practice Management System product• Designed campaign collateral for a major health insurance partnership• Created landing pages, email campaigns, & other marketing materials for the launch of the Practice Management System

Burbank, Ca, Us

Branding & Visual Identity• Lead brand and asset designer for “The Star Wars Show” & “Rebels Recon” web-series• Lead brand and motion graphics designer for live broadcast specials, including the red carpet world premiere of “Star Wars: The Force Awakens”UI/UX Design• Collaborated in the design for the official “Star Wars App”• Maintained and added additional assets to the official “Star Wars App”• Collaborated in the design for the Android Watch version of the “Star Wars App”• Collaborated in the 2014 re-design for StarWars.com• Maintained daily graphic needs & created further additions to StarWars.comSocial Media Design• Created graphics for official “Star Wars” social media channels including Facebook, Instagram, Twitter, YouTube, Snapchat, & Tumblr• Collaborated in planning major social media campaigns, including movie releases• Designed YouTube thumbnails & end screens for film trailers• Graphics have garnered over one billion impressions across channelsAdditional Design Work• Designed large-scale stage graphics for Star Wars conventions• Created posters, magazine ads, & additional printed material• Designed promotional merchandise including pins, books, pint glasses, mugs, shirts, jackets, card games, & greeting cards

Projects have included: logo design, branding identity, corporate identity, book design, event design, website design, environment design, motion graphics, animated sequences, and storyboards.

Wrote, story directed, co-produced, and co-animated a short 8 minute film called "Blue," originally as a senior thesis project for Dodge College of Film & Media Arts at Chapman University, and then continued working on it after graduation as a personal project. Since it's completion it as screened internationally at multiple festivals including St. Louis Film Festival, Bahamas International Film Festival, Cucalorus Film Festival, Bumbershoot Seattle, & Santa Fe International Film Festival. At Anchorage International Film Festival it was awarded first runner up for Best Animation - Jury selection.

At DisplayWorks I created a wide variety of materials for exhibition and convention experiences. My responsibilities included:• Creating signage for convention displays, banners, billboards, and more• Collaborating with architects to build custom booth layouts• Designing comprehensive presentations and information packets for prospective clients• Designing other advertisement material consistent with several brands' particular voices and styles

Orange, Ca, Us

Worked for the department of Student & Campus Life, and created campus-wide advertisement campaigns for events.

Bachelor Of Fine Arts (B.F.A.), Digital Arts, Graphic Design

Education record

Ux Design