Katelyn Belden Email & Phone Number

Minneapolis, Minnesota, United States

- Develop strategies for paid search, paid display/video, and paid social campaigns- Manage online advertising campaigns for 20+ clients, including ad account setup, conversion tracking, and campaign building.- Optimize campaign keywords, audience targeting, A/B tests, and budgets- Analyze client web analytics and ad campaign impact on website traffic and company revenue- Utilize Google Tag Manager to be able to add custom conversion events on Google Analytics 4 (GA4)- Report on client analytics across multiple ad channels, including developing fundamental insights and ongoing recommendations, weekly, monthly, annual, or campaign-to-date- Collaborate with client services, creative, organic social, and finance teams to drive client results.

- Managed marketing, operations, and sales teams in planning of B2B customer-facing webinars, in-person networking events, internal trainings, and employee appreciation gatherings - Accomplished tasks for B2B events, including budget management, event registration, Microsoft Teams webinar setup, booking event spaces, purchasing food and swag/giveaways, and coordinating with partners/vendors- Oversaw marketing development funded projects from partners by providing proof of cost and execution documentation through partners’ claiming systems- Managed search and display ad campaigns through Google Ads- Created social media content and strategy to generate sales leads and awareness- Collaborated with department heads to write and curate relevant and timely blog content- Utilized Adobe Photoshop, Illustrator, and InDesign to design collateral and branding- Developed email campaigns using strategies to increase open rates and click rates- Designed new website pages and manage updates aligned with SEO strategy

Greater Minneapolis-St. Paul Area

- Increased Instagram engagement by 77% and Facebook engagement by 153%- Captured still images at rehearsals and performances to generate online content- Scheduled, created and executed relevant content for Instagram and Facebook- Utilized Adobe Photoshop, Lightroom, and Premiere to edit visual/video content

- Managed clients’ reputation by responding to positive and negative reviews online - Curated content for Social Media and Creative teams- Collected data and consumer leads for the Planning team- Developed client-facing and agency-facing Powerpoints for marketing and training purposes

Minneapolis, Minnesota

-Created content for a training guide for future student workers in the office-Explained complex information in simple terms for students-Researched new communications tactics for advising department-Led new peer adviser training in unit and whole department-Troubleshooted problems that arise on a day-to-day basis

Minnneapolis, Mn

-Communicated about study abroad opportunities to classrooms-Edited a video on iMovie to spark interest in studying abroad-Created content on Instagram to share personal experiences of studying abroad

Greater Minneapolis-St. Paul Area

-Created email campaigns for upcoming concerts and events-Designed materials and content for college student outreach-Assessed the giving capacity of donors by building spreadsheet for board members based on other music organizations, which board used for future development campaigns-Compiled data from surveys-Researched potential target audiences and encouraged outreach to college campuses-Contributed research for annual National Endowment for the Arts grant

Minneapolis, Minnesota

-Communicated with university alumni about their college experiences and university news-Raised $15k by persuading alumni to give to different departments in the university-Trained new hires by guiding practice calls and job shadowing-Presented techniques to use when calling different departments' audiences-Led on a team with a student supervisor to set goals for team members, praise areas of success, and troubleshoot new techniques to overcome struggles

Plymouth, Minnesota

-Led children in participating in activities with a positive attitude-Collaborated and solved problems with fellow camp counselors-Interacted with campers’ parents/guardians in a professional manner-Carried out the mission statement

Minneapolis, Minnesota

-Spread awareness of the newspaper by passing out new issues, hanging posters, and drawing advertisements on the sidewalk in strategic areas on campus-Shared online articles and pictures on social media to promote the Minnesota Daily-Represented the newspaper at events on campus-Created new ways to promote a positive brand recognition-Contributed photos and writings for social media ad campaigns.

Osseo, Minnesota

-Led children’s chorus in theatre activities-Directed children to their entrances in a musical-Organized ways to make activity transitions quick

Bachelor Of Arts (B.A.), Journalism-Strategic Communications, Music- Applied Voice

High School