Colleen Makela Email & Phone Number

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

• Effectively managed agency client relationships across a spectrum of industries in both B2B and B2C sales channels.
• Lead the seamless communication and collaboration between internal cross-functional teams, clients, and vendors. Drove the development and detailed management of comprehensive marketing plans, project plans, status.
• Delivered precise and timely directives to key stakeholders, ensuring adherence to the scope of work and timelines, resulting in the successful execution of marketing initiatives.
• Cultivated impactful client relationships across levels of the client organization, showcasing a proven history of consistently delivering exceptional ROI on diverse marketing initiatives.
• Drove the creation of compelling marketing proposals, skillfully incorporating innovative tactics and expansion of existing client marketing plans. Effectively demonstrated value propositions and engaged stakeholders.
• Skillfully managed multiple priorities, staying abreast of swiftly evolving information in the dynamic landscape of digital marketing.

Greater Minneapolis-St. Paul Area

• Functioned as a strategic consultant for numerous prominent global B2C eCommerce clients, guiding business initiatives with a primary focus on digital marketing excellence.
• Oversaw client revenue growth, satisfaction, retention, and fostered strong relationships, consistently achieving top-tier client satisfaction ratings.
• Spearheaded sales forecasting, established revenue budgets, and consistently surpassed monthly revenue targets. Conducted quarterly business reviews.
• Led the scoping, estimation, and management of client creative and technical projects, overseeing the seamless implementation of initiatives such as site redesigns, product launches, and the integration of cutting-edge.
• Devised and executed highly effective marketing promotions, employing industry best practices for usability, site optimization, and KPIs to drive traffic and generate revenue.
• Provided comprehensive training to clients on Digital River's proprietary SaaS platform, empowering them to proficiently sell and market products and services.

Greater Minneapolis-St. Paul Area

• Prospected and cultivated new client relationships, concurrently overseeing the management of established agency clients.
• Orchestrated client meetings to strategize marketing initiatives and conceptualize creative aspects of targeted direct marketing campaigns.
• Facilitated end-to-end account management throughout the project cycle, encompassing project quoting, vendor selection and negotiation, seamless collaboration with the creative team, oversight of printing and press.

Greater Minneapolis-St. Paul Area

• Successfully executed prospecting initiatives and secured new business accounts, consistently achieving monthly growth rates of 80-100% through strategic sales efforts.
• Formulated, presented, and delivered compelling sales presentations to potential clients, showcasing an in-depth understanding of their needs and our offerings.
• Operated as a liaison and supervisor, ensuring seamless collaboration between clients and ABC Radio production, creative services, and marketing teams.
• Devised and executed sales promotions on a local level for manufacturers, leveraging strategic insights to drive engagement and revenue.

Minneapolis, Minnesota, United States

• Identified newsworthy events for comprehensive coverage.
• Orchestrated and communicated news assignments effectively, while providing seamless coordination among reporters, producers, and photographers.
• Managed collaboration with CBS affiliates to ensure cohesive team coverage of significant news events.
• Facilitated the coordination of satellite news feeds and local live news feeds, ensuring the timely and efficient delivery of rapidly changing news content.

Greater Minneapolis-St. Paul Area

• Led the development and implementation of the annual marketing plan, overseeing the strategic allocation of the annual marketing budget.
• Orchestrated, executed, and supervised a range of events and sales promotions while taking charge of the production and management of promotional collateral.
• Led negotiations and strategic planning for media buys across broadcast and print media channels.
• Effectively generated media coverage for events through the creation of impactful press releases and adept management of media relations, assuming the role of spokesperson to handle media inquiries.

Greater Minneapolis-St. Paul Area

• Edited and produced monthly newsletter.
• Coordinated and implemented property events and retail sales promotions.
• Prepared marketing license and insurance agreements.