Account leader focused on helping FedEx grow and increase market share through its Customer Engagement Marketing and International Marketing teams.

•Focused on developing enterprise web solutions that engage the physician target market and support sales lead generation activities •Created strategy and led development of a landing page template that will be used as a cost effective online marketing vehicle •Recommended targeted PPC campaign to drive traffic to product microsite. Managed PPC vendor to ensure keywords were in sync with marketing communications objectives •Led development of website dashboard reporting for newly launched website redesign. Managed Analytics Vendor monthly deliverables to ensure reporting met SJM’s needs •Project lead on United Kingdom website launch – picked up project midstream and developed relationships with key stakeholders. Assessed project gaps and drove to completion. •Sought opportunities to quantify online sales lead generation activities. Set up process to track leads via SJMprofessional.com

As an account director at Vilah Creative, I provided account and project management services including creating statements of work, budgeting, scheduling, and securing/managing resources.

• Managed client relationships and seek strategic opportunities• Developed content and interactive marketing strategies• Project lead responsible for ensuring projects are executed flawlessly and on time

* Developed strong client relationships, investing time to thoroughly understand their business and executive team* Ensured creative execution supported clients' business objectives* Partnered closely with clients, proposing interactive strategies and tactics* Managed client list includes: United Healthcare, General Mills, Johnson& Johnson, Jostens, American Medical Systems, Mills Fleet Farm, Comcast, Regis

* Liaison between creative and merchandising team* Developed and managed vendor relationships* Managed inventory logistics

* Marketing liaison for e-mails, home pages, category pages* Selected website template features/related items * Managed all website samples – receiving and RTV* Provided images and copy points for pick up meetings* Acted as a store liaison