Katelyn Needham Email & Phone Number

Columbus, GA, US

• Plan and execute the development of the automated website chatbot that had over 11,000 interactions in the first year.
• Implement UI/UX tests to optimize the user experience and document results via flowcharts, wireframes, and case studies.
• Create user-centered designs for both website and landing pages
• Automate lead workflows to optimize conversion rate via website and social media campaigns.
• Develop process guides and documentation for marketing campaigns

• Developed and executed multichannel marketing campaigns.
• Reported on all campaign KPI’s and overall return on investment.
• Developed and managed email automation for all campaigns.
• Designed graphics, emails, and landing pages for all campaigns.

Dallas/Fort Worth Area

• Manage and develop social media content production and scheduling for all platforms. I ensure that all content reflects RumbleOn’s values, branding, and message to generate brand awareness for our users.
• Manage and develop social media content production and scheduling for all 11 accounts.
• Manage a $20,000 Ad budget across 3 channels.
• Develop and lead the Influencer program with 200k reach and a 6% engagement rate for the first campaign.
• Grew the Pinterest profile by 33,381 followers (+ 419%) in a year.
• Implemented a content approval process that is now standard on our team.

• Wrote copy and created infographics for the Brain Bucket blog.
• Designed promotional, events, and social media content for major campaigns.
• Conducted community engagement on social media channels.

Organize staff meetings and paper production. Interview and hire staff members. Edit and write stories. Manage social media accounts.

Master’S Of Science, User Experience Design

Ba Communication Technology, Digital Communication And Web Development

Education record

Activities and Societies: Phoenix Yearbook, Coup Litmag, Psychology Club, Art Club, Geo ClubEditor-in-Chief for yearbook as well as.