Katelyn Spencer Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

• Support implementation and localization of national marketing campaigns used in digital platforms for Dyson Direct and retailers including Sephora, Ulta and Nordstrom• Lead asset creation, content approval, copy creation and all creative requests for paid media, organic media and retailers’ specific needs• Work in close partnership with Retail Marketing and CRM teams by briefing and developing assets for email marketing campaigns and streamlining creative requests for retailers• Create insightful campaign briefs for agencies and manage campaign timelines through execution• Measure, track performance and make optimizations during live campaigns and leverage the Insights team and Paid Media team for post campaign analysis to apply learnings to future campaigns• Communicate regular project status updates with accompanying reports with analysis and recommendations utilizing strategic and analytical thinking• Own invoice process and purchase order creation for various elements while tracking budgets in Excel• Track and maintain budgets in the execution of campaigns and hold regular meetings with Finance• Build ongoing working relationships both internally with cross-functionals and externally with agencies to influence decisions that align with brand positioning and create solutions for all stakeholders• Assist with brand strategy plans for go-to-market decks and monthly marketing planning decks and present to executives and stakeholders while actively participating in all meetings• Lead and manage complex projects monthly with PMs and the Creative team while developing objectives to align with the overall strategy of the business and stay within budget and timelines• Order products as needed and create labels to ship various items as necessary• Managed a college intern and served as a mentor for other interns and post-grad rotators• Proficiency with Microsoft Office Products including Excel, PowerPoint, Outlook, and SharePoint

Chicago, Illinois, United States

• Design and build enhanced, engaging and creative content with HTML for company website• Interpret and analyze data from Google Analytics to ensure created content is relevant, current and contributing to high user engagement rates while communicating results and recommendations• Create and execute 15+ monthly campaigns within Salesforce Marketing Cloud to drive traffic to the website to increase brand awareness and analyze reports to determine top campaigns for future use• Collaborate with cross-functional teams on promotional calendars, email marketing campaigns and KPI tracking for both B2B and B2C sites with weekly meetings and proactive communication• Conduct analysis of SEO to increase brand visibility with keywords and internal search while communicating these results to appropriate teams and updating the website accordingly• Lead and manage digital creative assets and copy creation with the support of the Creative team while syndicating these elements within Salsify channels for retailers such as Amazon and Walmart• Provide strategy and direction to agency partners through effective communication and meetings• Proficiency with Salesforce Marketing Cloud, Big Commerce, Google Analytics, Adobe Creative Suite, Adobe Photoshop, Salsify, Semrush, Microsoft Office Products and Workfront

Orange County, California, United States

• Territory manager for 50+ regional stores including mass and grocery to drive sales, increase market share and close deals while providing positive customer experiences• Analyze and interpret sales data to capitalize on opportunities to increase incremental sales• Build trusting and nurture long-term strategic relationships with store managers and key stakeholders• Account leader and presented in retailer meetings for Target, Kroger and Albertsons

Orange County, California Area

Hand selected to travel to Enon, Ohio to present marketing trends to Speedway’s Senior Executive Marketing board. Visited regional stores to check on operational performance. Communicated cross functionally with suppliers. Adjusted and made recommendations for store advertisements and product placements.

Mission Viejo, California, United States

Assist customers at checkout with sales, returns and other transactions. Support coworkers with sales and inventory control processes. Maintain an awareness of key fashion trends and product knowledge in order to assist customers with purchase decisions. Restocking the sales floor and maintaining a highly organized department area.

Newport Beach, California, United States

Responsible for collecting and analyzing client information. Used Cosential CRM and Proposal Generation software to input budget and architectural information. Interfaced with project managers for the latest on client information. Centralized all clients information into single database to allow for easier access. Completed over 200 individual client projects. Clients included: Kohl's, JC Penney, Dick's Sporting Goods, The Home Depot, Publix, The Fresh Market, CVS, Kate Spade and others

Bachelor'S Degree, Marketing

Bachelor'S Degree, Marketing

Activities and Societies: Dean's List: Fall/Spring 2018-2020 Member of Alpha Phi Sorority Rho Gamma Leadership Position Within Panhellenic.

College Prep, 2012-2016

Education record