I am a senior-level marketing leader with experience in sales and marketing strategy, branding, marketing communications and sales enablement. I have a proven record of impacting revenue growth and profitability by creating and implementing strategic activations, bringing high margin products to market and translating insights and analytics into executable sales strategy. I am known as a team builder, leading cross-functional groups to form and implement new programs and processes that increase profitable revenue, retention, and customer loyalty. Most importantly, this work energizes and engages other team members! I use my strong creative, analytical and interpersonal skills, along with my passion for people, community, diversity, equity and belonging, to foster positive change and impactful results. I've enjoyed 20 years in the food and beverage industry, primarily focused on delivering coffee, tea, snacks and related services in a B2B2C environment. Some of my key accomplishments include: - Starting up a newly acquired brand, reopening five markets and expanding to five new markets, developing the brand and positioning, creating product sets, pricing, operational planning and sales execution - Creating highly marketable product lines while championing diverse-owned, sustainability-focused, and small business enterprises - Standing up a sales enablement platform for the business, with tools and technology to significantly impact new sales productivity, base business growth and employee engagement - Leading a branding research project, resulting in new brand name, logo, positioning, strategy and communications - Creating a repeatable process for revenue-growing program launches from research and development through training, measurement and rewards - Developing in-person and remote training sessions for North American sales and operations teams, educating and reinforcing business strategies - Evolving product lines with new branding, recipes, pricing, positioning and charitable donations to promote the brand, sales, customer satisfaction and community support - Using analytical skills to create product data hierarchy aligned with financial reporting - Creating a sustainability program to educate the business and encourage informed purchasing decisions