Kate Marshall Email & Phone Number

Launceston, Tas, Au

Launceston, Tasmania, Australia

As the Head of Marketing, I’m responsible for developing the marketing strategy and plan. I oversee the long term brand campaigns and short term performance marketing campaigns, corporate affairs, member communications, the website, social platforms, and marketing automation. I also manage customer insights including brand tracking, market segmentation, and undertaking customer and member quantitative and qualitative research to aid business decision making. I have three direct reports and a… Show more As the Head of Marketing, I’m responsible for developing the marketing strategy and plan. I oversee the long term brand campaigns and short term performance marketing campaigns, corporate affairs, member communications, the website, social platforms, and marketing automation. I also manage customer insights including brand tracking, market segmentation, and undertaking customer and member quantitative and qualitative research to aid business decision making. I have three direct reports and a rock star team of seven. Show less

Tasmania, Australia

Melbourne, Victoria, Australia

As the Senior Marketing Specialist at Kmart, I am responsible for managing Kmart’s largest marketing campaign, Christmas. I also manage other campaign events such as Easter and Halloween as well as develop and manage the marketing plan for New Zealand. I have three direct reports.Highlights- Leading the strategic planning for the 2019 and 2020 Christmas campaigns, which involved cross functional and agency collaboration and presenting the vision and plan to senior stakeholders. I… Show more As the Senior Marketing Specialist at Kmart, I am responsible for managing Kmart’s largest marketing campaign, Christmas. I also manage other campaign events such as Easter and Halloween as well as develop and manage the marketing plan for New Zealand. I have three direct reports.Highlights- Leading the strategic planning for the 2019 and 2020 Christmas campaigns, which involved cross functional and agency collaboration and presenting the vision and plan to senior stakeholders. I also executed both campaigns, with the need to be agile and responsive to customer and business needs throughout the campaign.- Leading the strategy and planning for FY21 New Zealand. Based on sales and transaction data, business discussions, research and customer insights I developed a plan which is a significant step change to take the country to a whole new level with measurable results. Included senior stakeholder management and cross functional collaboration. Show less

Melbourne, Australia

Planning and delivered successful homewares campaigns, as well as the always on approach for family entertainment

Melbourne, Australia

As the Marketing Manager for a start-up business, I launched the brand into the Australian and New Zealand market through an integrated marketing strategy. I also recruited two direct reports and managed, developed and retained them in a high pressure, fast paced environment.Highlights include: • Held a position on the leadership team• Worked with an Openpay Board member to create the Openpay logo and story• Worked closely with PR agency on media launch, message development… Show more As the Marketing Manager for a start-up business, I launched the brand into the Australian and New Zealand market through an integrated marketing strategy. I also recruited two direct reports and managed, developed and retained them in a high pressure, fast paced environment.Highlights include: • Held a position on the leadership team• Worked with an Openpay Board member to create the Openpay logo and story• Worked closely with PR agency on media launch, message development and media planning• Managed website build• Assisted with social media launch• Planned and executed sponsorship strategy• Developed first range of POS Show less

Melbourne, Australia

At BDO, I worked with leaders to develop the marketing and business development strategy for several industries, including Retail. I also project managed and wrote national thought leadership reports which involved explaining complex insights to a non-technical audience. As the marketing and business development lead for Retail, I also ran two global retail tours to the NRF Big Show in NYC. Highlights include:• Developed and executed the marketing and business development strategy… Show more At BDO, I worked with leaders to develop the marketing and business development strategy for several industries, including Retail. I also project managed and wrote national thought leadership reports which involved explaining complex insights to a non-technical audience. As the marketing and business development lead for Retail, I also ran two global retail tours to the NRF Big Show in NYC. Highlights include:• Developed and executed the marketing and business development strategy to raise the BDO Retail brand profile, increase credibility and achieve sales targets• Organised and attended two global retail tours for c-level retails to the NRF Big Show in NYC• Executed a national re brand campaign• Undertook an annual sector strategy review. This involved internal and external industry analysis and presented the findings and my recommendations to the Managing Partner. Show less

Brisbane, Australia

Brisbane, Australia

Brisbane, Australia

Mba, Brand

Mba, Marketing

Bachelor Of Business, Major In Marketing & Integrated Marketing Communications

Graduated with Distinction