Kate Moffatt Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Responsibilities: - Responding to commercial briefs with pitch ideas- Writing, editing and uploading digital copy across 30 websites including Harper’s Bazaar, Marie Claire, ELLE, Gourmet Traveller and Home Beautiful- Ideating and implementing social media strategies across a range of platforms- Executing editorial strategies across all platforms- Working closely with a range of stakeholders across the business including sales, marketing, editorial and brand to implement campaigns.

Responsibilities: - Managing a team of six editors across two editorial websites and one eCommerce website- Ideating editorial and commercial ideas on a daily basis- Responding to and implementing commercial briefs- Contributing to UX design of all sites- Maintaining the backend of an eCommerce site- Managing a significant influencer network with a reach of over 3 million- Driving growth across all social media platforms- Responsibility for daily, weekly and monthly reporting and insights- Developing relationships with all areas of the business including marketing, sales, editors, producers, developers and external agencies.Achievements: - Increased traffic to the Marie Claire website by 30% due to a strategic editorial and data-led approach- Successfully grew Marie Claire’s Instagram following by 20% by streamlining resources and implementing a data-led approach- Implemented an evergreen schedule across InStyle with a particular focus on SEO. - Worked closely with external agency to grow SEO by 196% on Marie Claire and 89% on InStyle- Successfully marketed Marie Claire’s ‘Search for a Stylist’ competition, helping to drive traffic to eCommerce site.

Responsibilities: - Managing a team of five online producers across the beauty, fashion, homes, health and travel categories- Contributing to and executing digital and social strategies across Yahoo Lifestyle content verticals- Overseeing the editorial calendar for all five sites- Writing and editing stories as well as maintaining editorial quality of the sites- Working closely with sales and marketing to effectively monetise sites while maintaining editorial and brand integrity- Maintaining stakeholder relationships.Achievements: - Increased Yahoo Lifestyle vertical page views and unique users year-on-year due to a strategic social approach- Overhauled the Lifestyle tone of voice and increased the number of stories published on a daily basis- Implemented and responsible for a comprehensive 12-month editorial calendar.

Sydney, Australia

Responsibilities: - Driving page views and unique audience to a competitive level within the women’s lifestyle category by writing and uploading on-trend articles - Management of Marie Claire’s social channels and first eCommerce offering- Educating Marie Claire staff on all digital platforms- Working closely with sales and marketing to brainstorm ideas for clients- Management of interns- Reporting on statistics and creating newsletters and competitions- Maintaining stakeholder relationships.Achievements: - Doubled page views and unique users year-on-year due to a strategic social approach- Spearheaded Marie Claire’s first eCommerce offering in conjunction with MyWardrobe.com- Worked closely with the sales team to double revenue year-on-year by pitching proactive ideas- Implemented an integrated 12-month online/magazine calendar for a seamless editorial approach- Developed the training manual for the magazine team + set the template for the rest of the Pacific Magazines’ sites- Led the early-morning news cycle, resulting in strong social spikes and increased audience engagement.

Sydney, Australia

Responsibilities: - Editing and updating over 20,000 beauty products- Management of two full-time direct reports- Sourcing and writing feature articles, interviews, daily news items, advertorials and EDMs- Site metrics and social media- Working closely with sales to generate ideas that encourage user engagement and drive traffic- Overseeing campaign implementation on both sites.Achievements: - Relaunched the beautydirectory site into a more interactive offering including video and social- Helped grow audience by 25%.

Sydney, Australia

Responsibilities: - Writing feature articles, interviews, updates and newsletters- Maintaining and updating 20,000+ products on both sites and reporting on social events.Achievements: - Launched a photography service at beauty events, leading to extra revenue for the company- Attended SEO courses and helped educate the team on best practices.

High School

First Class Honours, Visual Arts (Media Arts)