Kate Motter Gregorio Email & Phone Number

Arlington, Ma, Us

New York, Ny, Us

Principal Product Manager, Marketing Website

Boston, Ma, Us

Defined and built a CRO UX design team; evolved from a visual design team to a data and research driven, business results-focused, prospect obsessed, all-star brand & UX team.Co-developed a site roadmap and organic strategy, using research and analytics to uncover opportunities and prioritize initiatives alongside product roadmap, campaigns, and run-the-business work.• Led a comprehensive site redesign to better tell the Toast story, and improve long-term brand sentiment. Developed implementation roadmap to align with CMS migration (3K+ pages), including new design system of components, 20+ content templates, and CMS taxonomy/content modeling. (Launching 2025.)• Led a revamp of the horizontal navigation resulting in 100+ incremental deals/mo. Developed a new content hierarchy and functional UX copy for the menus. Managed relationships with internal partners including PMM, SEO, and Web.• Implemented a new Pricing & Packaging strategy on the website, requiring IA and taxonomy overhaul, cross-functional influence, SEO best practices, UX research and design.• Planned, executed, and analyzed AB and multivariate test projects that improved MEL and MQL conversion rates through improved design and narrative structure, including: homepage (7%), request demo page (6%), gated resource pages (25%), pricing page (8-18%), and SEM landing pages (4-8%).• Created a process and system for building campaign landing pages that convert at 8-19%; a 4X increase.• Introduced a research mindset and focus on uncovering user needs; through user research, AI tools, and analytics data.• Overhauled prioritization and planning for daily work, increasing team velocity and capacity by 200%.

Boston, Massachusetts, Us

Designed and built a team responsible for developing and optimizing the prospect experiences across goto.com and lastpass.com from a research, content strategy, information architecture, and copywriting perspective.Accomplishments:• Relaunched Goto.com driving a +45% spike in web traffic, and a 36% increase in MQLs.• Initiated GoTo’s Conversion Copywriting focus, focused on matching messaging throughout all prospect journeys and increasing conversion rates by conducting and using Voice of Customer research. • Conducted end-to-end audits of the prospect journey, uncovering friction points and identifying optimization opportunities.• Developed content map for touchpoints throughout the journey, establishing guidelines for language to use and offers to feature for optimal conversion at each position in the funnel. • Advocated for and won buy-in for first full time UX research on the marketing team. Together, we conducted usability research, ran user experience tests, prototype tests, and content evaluations creating a library of data that was used to uncover friction, identify CRO opportunities, and build out qualitative data points used to help prioritize the design and development backlog.

Boston, Massachusetts, Us

Accomplishments:• Led the web UX strategy for the high profile, industry-leading launch of GoTo.com, a new platform site introducing the GoTo concept and a new product, requiring partnership with multiple internal and external teams, and buy-in from senior leadership.• Led and managed the UX and design for the integration of Connect, a second product, into the Grasshopper.com site, requiring new try and buy flows, a complete overhaul of the IA, and all new marketing content. Overview:• Responsible for web marketing strategy, UX, and design for Grasshopper.com, join.me, and parts of GoTo.com.• Partner with Product Owner and Agile Team on initiatives that drive growth and optimization.• Work closely with with Product Marketing, Product Development, Product UX, Demand Gen, Paid Search, and Brand.

Boston, Massachusetts, Us

• Drove UX, design, and marketing optimizations on Grasshopper.com leading to increased growth and bookings YoY.• Re-branded and re-designed the entire Grasshopper.com site leading to a 14% increase in conversion rate.• Developed and shared style guide for LastPass.com easing the ability for multiple designers to work on pages within the site. • Studied, conducted internal and external interviews, and ran user testing experiments on Logmein.com site resulting in months' worth of optimization recommendations and tests.

Natick, Ma, Us

• Created design deliverables which maintain and support a branded user experience across all user touchpoints, including responsive webpages, web applications, emails, marketing campaigns, infographics, events, and printed collateral. • Led web and print projects; requiring art direction, strategic business thinking, and user experience expertise. • Provided marketing insight, brand guidelines, and design recommendations to project teams and internal clients. • Collaborated with cross-functional teams to incorporate business and technical needs into redesigns and visual evolutions. • Mentored design co-op and junior designer.

• Created and launched small online baking business.• Developed, produced, styled, and photographed all recipes.• Promoted business through social media and web channels.• Managed inventory, orders, and all communications with customers.• Profitable in year 1, doubled in size during year 2.

Andover, Ma, Us

• Managed all technical tasks for creative and editorial teams (including color prepping, printer proofing, and transitioning content from print to web).• Produced marketing materials, ads, editorial content, and web designs, along with managing all photo editing and color correction for 300+ images/month.• Worked on web and e-mail content development. • Organized and managed two interns per year.

• Assisted company through major MIS software switch, merger, and move. Helped prepare coworkers for new software.• Oversaw printing jobs from sale to completion through invoicing.

Bs, Media Arts And Technology

Education record