Act as primary Marketing Leader for corporation manufacturing quality veterinary equipment and supplies. Regularly monitored and analyzed standard marketing metrics (Google Analytics) to enhance business performance.Utilized Campaign Management software to create high-quality digital and print marketing materials. Actively supported VP of Sales.

Handle all responsibilities related to marketing and communications for continued education in over 175 educational facilities. Collaborated directly with partners to effectively plan and coordinate program launch. Researching, Created and Implemented marketing strategy plans. Worked closely with Partners, vendors and partner marketing teams to execute Marketing programs at the educational facilities to increase participation. Engaged in skillful contract negotiations for yearlong Continued Education Programs. Acted as primary point of contact for all educational facilities in meeting their programs’ goals and needs.  Managed all aspects of educational tradeshows and events, including budget, communications, and onsite execution. All marketing tactics, including website administration, event coordination, data administration, CRM, Ad Buys, partner communications, partner acquisition, and social media platforms. Created, tracked and compiled detailed reports on qualified leads related to marketing activities. Provided regular detailed reporting on program performance to leadership team.

Responsible for helping shape the organization by driving all the marketing functions and strategy. Worked with executive team to deliver solutions and campaigns for success.  Planned, executed and measured communications and campaigns including: awareness, promotion, lead generation and thought leadership. o Media channels included –websites, landing pages, television, blogs, social media and PR.  Championed relevant social media into the marketing program and company culture o Research and authored articles for blogs, newsletters and email drops o Created photo and video content for website and posting  Budgeted, Planned and Executed all Tradeshows. Monitored trends and applications in the marketplace and made recommendation to improve and enhanced marketing programs.  Developed Social Media Campaigns highlighting our customer’s success stories  Interviewed customers to help create meaningful and successful profiles  Managed campaign tools including software and vendor relations.  Developed and executed all marketing programs – email, print, television, social media, white papers, press releases and internal communications  Worked closely with executive team

Developed, executed, and managed online advertising programs. Communicated with management, internal departments, business partners, and vendors to launch an online advertising effort in accordance with corporate goals.-Created, launched and managed campaigns to enhance REI’s online advertising presence-Drove all online banner campaigns-Launched and managed affiliate program-Developed strategic partnerships with outside vendors-Recruited new partnerships to maximize web presence-Organized and implemented strategic partnerships and advertising campaigns across several verticals-Wrote, managed and optimized campaigns and reported ROI weekly

-Communicated with management, internal departments, business partners, and vendors to manage the overall marketing effort in accordance with corporate goals. -Played an integral role in the development of marketing communications programs overall.-Prepared and managed $1.5-million programs budget.-Published F5s newsletter, the primary tool used for communication to prospects and customers including creation of editorial calendar, internal communication of content, managed the solicitation of articles and feedback, newsletter creation (write, edit), and on-time delivery to over 15,000 subscribers monthly.-Coordinated print advertising scheduled and promotions to ensure spend matched corporate goals and maximized our spend. Maintained agency relationship. Managed and executed print buy of over 8 publications. $1.7 million dollars in closed sales associated to print advertising.-Developed and implemented the strategic online marketing plan for F5. Collected and analyzed data to evaluate existing and potential online marketing opportunities. Using traffic tracking applications to recognize user patterns and trends to help formulate effective online marketing programs to provide the best online exposure.-Implemented a new online sales tool for all employees and F5 business partners to fulfill promotional and collateral needs. From vendor selection, vendor negotiations and management to complete program set-up and management.-Worked with the event team on all aspects of planning and executing internal and external tradeshows and events.-Tracked, projected, and reported on all programs quarterly. Maintained communication with management to ensure marketing activities aligned with business goals. -Spearheaded salesforce.com integration with marketing campaigns to make ROI of marketing efforts more consistent and reportable.