Ongoing strategic partnership with Goodbye Vanilla to collaborate on social media and influencer marketing campaigns, projects and clients.

I work with companies, brands and people to help grow their business, deliver impactful messages online and connect with their community. Services include social media strategy, social media tactical execution, community management, content strategy and development, social listening, social media trainings/workshops, paid media, real-time engagement, new business ideation and strategy, influencer mapping and engagement, and platform strategy. Also available for speaking, training and writing opportunities. Clients have included: Propel, Google One and Google Fi, Dos Equis, Avanade, i-gogs, AC Marriot Hotels, Magenic, Amgen, IBM Watson Health, Big Watt Coffee, Kymera, Vin Social, Revercel, Mary Kay, Terminix, Kick of Spice Gym, Dermira, AbbVie, Regeneron, Allergan, Firefly Sisterhood, Big Brothers Big SIsters, American Lung Association and more.

On a mission to help others really live. I am a currently getting my health and wellness certification to empower others to navigate how to live their best life. As I work through my training, I am offering discounted health and wellness coaching sessions. I'm also a certified yoga instructor with a passion for sharing the benefits of a regular practice with others. I offer private and group classes either one-off or ongoing. Let's connect and Lets Really Live!

Oversaw social media strategy and content department. More than double size of team through new business and organic growth on existing clients. Developed social media and content strategies for pharmaceutical and biotech companies that drove business goals and engaged communities in a highly regulated space. Used insights and data to drive social media content planning and development to ensure high engagement and valuable content. Led social media trainings and workshops for clients to help elevate leadership's social media presence, educate legal teams on social media platforms, and support internal community management teams. Led strategy and execution on many agency and client "firsts" through a process of education, trust-building and detailed planning. Played integral role in new business planning, presentations and client-relationship building.

Created social media strategies and creative solutions that include advertising, public relations and digital components for national and local clients. Developed content strategies and oversee development of content calendars as part of holistic communications approach. Includes copy editing and creative directing. Art directed, style and create social media content including still graphics, photography, stop motion videos, :15 Instagram cutdowns, blog posts and gifs. Monitored news, pop culture and client keywords to identify and execute on real-time engagement opportunities. Participated in new business pitches and Olson client brainstorms to provide strategic social media support for holistic campaigns. Served as industry thought leader and share out learnings with internal/client teams, and through speaking at events. Managed, mentor and empower the Olson Engage social media team. Developed and execute against yearly statements of work and project budgets. Monitored measurement reports provided by my teams to determine needs for adjustments in strategies or tactics.

Created social media strategies, communications plans and creative solutions for local and national clients. Developed content strategies and oversaw development of content calendars as part of holistic communications approach. Shot photography and wrote social media captions. Created measurement report templates for all strategies and worked with team to monitor and evaluate work on a monthly basis. Actively monitored news, pop culture and client keywords to identify and execute on real-time engagement opportunities. Regularly participate in new business pitches and Olson client brainstorms to provide strategic social media support for holistic campaigns. Mentored and help to grow the Olson Engage intern team. Helped to lead better integration of advertising and communications disciplines to create stronger collaboration and client work.

Developed public relations and social media strategies for clients including Coborn's Delivers, Minnesota PGA, Explore Minnesota Golf, Christopher & Banks, Elkay and more. Oversaw and lead public relations and social media teams in execution of campaign strategy, content development and community management. Drafted and copy edited weekly blog posts for clients. Created tailored measurement reports to evaluate and optimize each client's performance. Completed HubSpot certification training.

Allidura (Consumer PR Business Unit) - July 2011 - July 2012* Worked across various brands on Coca-Cola account including Minute Maid, Sparkling and VitaminWater* Planned launch of new SKUs through traditional media outreach and social media engagement* Played role in planning and implementation of Coke's Heart Truth campaign and blogger program * Assisted with compiling daily issues reports for client focusing on the soda industry/Coca-Cola * Led blogger spokesperson program for Minute Maid; included new product launch, social media engagement and a media day* Worked as part of three-person team to manage Nu Skin beauty/supplement account * Managed Nu Skin's yearly planning process, budgets, media/blogger outreach and day-to-day client interaction CC Digital (Social Media/Digital Business Unit) - October 2011 - Current* Worked as community manager for company Twitter handle (@CCCVitalSigns) and trained employees to contribute, as needed * Managed agency blog by drafting and uploading posts, simple coding, SEO and blog strategy * Developed measurement and analysis report for agency's external digital marketing efforts * Created strategy for company Facebook timeline, built out page and worked as community manager * Led company trainings and contributed to internal educational memos about numerous social media platforms, best practices and key learnings * Provided top healthcare companies strategic, engaging and personalized social/digital plans * Developed strong understanding of working and liaising with external and internal legal departments * Planned Pioneers in Digital Health event to demonstrate thought-leadership and further learning in our industry * Assisted with launch of new Chandler Chicco Companies website

* Day-to-day contact for client, partner agencies and vendors * Manage account media and social media relations* Develop all press materials and outgoing communications* Managed media monitoring and reporting process* Assisted planning NFL sponsorship and VapoRub FB launch* Supported upcoming launch of Facebook application * Played key role in success of NFL campaign/contest* Drafted social media messages and conversation calendar for Olympic athletes and NFL players * Secured national and local coverage * Featured on front page of WSJ as social media influencer

* Co-managed account's Olympics program * Drafted blog posts and key messages for spokespeople * Assisted with implementation of Twitter campaign * Co-produced account's BlogHer activation * Developed creative concepts and press materials * Produced daily and monthly reports * Secured media coverage

* Built and managed strategic partnerships in community * Drafted relevant and strategic marketing plans with Director * Coordinated and implemented community/corporate events * Engaged in traditional and social media outreach * Developed strategy and content for social media campaign

* Participated in development of program tactics* Served as contact for various high profile clients* Worked with media to secure coverage * Wrote, edited and proofread media materials and pitches* Drafted award submissions * Provided strategic social media council* Identified news/trends in social media space for reports * Generate impactful experiential marketing plans * Planned and managed networking event covered by Fox9* Agency ambassador and recruiter at colleges * Completed Women Certified course

As one of 18 young professionals selected for the prestigious Lucky 13 program through local IPG agencies, I assisted in creating and presenting an integrated public relations, advertising and experiential marketing campaign for a local company. Presented project to participating companies and received positive remarks for presentation skills, teamwork and creativity.Additionally, I worked on a variety of clients ranging from outdoor and leisure to home and garden. I was involved in account evaluation, media tracking, compiling media lists, writing cutlines, news releases and articles, pitching media, planning events, creating social media opportunities for clients and handling day-to-day account needs.

Assisted in planning a five-city listening tour with the Metropolitian Sports Facilities Commission in regards to the future of the Metrodome. Directly contacted all Minnesota Vikings Season ticket holders through email and phone calls. Contacted important decision makers and leaders to invite. Spread word about event through grassroots lobbying/public affairs. Kept the event organized as the contact person on all flyers and emails. Social networking as part of grassroots marketing for a New Vikings Stadium. Actively involved in organization and implementation of Pond Hockey Championships, Mark Dayton Party, Republican National Convention and many more Set up events, attended events and did event follow up work.

Put together media contact listsWrote articles for newsletterDirected, edited , produced and filmed a video advertising BBBSCreated a powerpoint presentation for the annual meeting Assembled media kits Wrote an editorial about BBBS for school newspaper