Kate Sayers Nelson Email & Phone Number

Eden Prairie , Mn, Us

• Assesses population health needs using available claims data, utilization statistics, and satisfaction to identify opportunities and develop tactical project plans• Provide oversight & best practice guidance to workplace and virtual population health initiatives and focus areas (well-being, fitness, clinical and mental health)• Collaborate with key stakeholders to develop and assist with a cohesive, holistic and data-focused population health strategy to drive health improvement and resiliency of the employee population• Develop and execute population health project management activities nationally and on a global scale, with resource availability and allocation, reporting, and on-time delivery of projects, within scope and budget• Manage population health offerings (e.g. discount programs, incentives, programming, health plan resources, homegrown resources)• Oversee and work across all population health vendors to remove barriers, enhance referral pathways and create integration opportunities under a unified strategy• Conduct impact analysis of population health initiatives and benchmarks programming against industry findings & Optum’s book of business• Utilize claim and related data to monitor, track, forecast, and analyze trends & challenges, to identify opportunities to drive further engagement and clinical value• Partner with Service Delivery Leaders and Human Capital to hire, train, coach, motivate, schedule, develop, evaluate and, when necessary, terminate Workplace Well-being team members across associated services (e.g. Nutrition, Fitness, Coaching)

Eden Prairie , Mn, Us

Executed programs within the payer & provider market that advance and supported business and marketing objectives Developed marketing strategies that differentiate Optum in the marketplace and position as market leadersImplemented marketing campaign tactics and maximized use of appropriate marketing channels (social media, email, digital display)Created compelling campaigns that drive engagement with specific target audiences, including hospitals and health systemsCollaborated with product marketing to deliver strong messaging, content and campaigns that enable the growth office to sell products and services

Eden Prairie , Mn, Us

Created promotional messaging, and campaign tactics for highly successful emails, social media ads, and content web pagesServed as communication lead of the cross-functional team, verifying scope of requests and translating into projectsMonitored analytics in DOMO and Eloqua, ensuring asset performance and engagement meets/surpasses business objectivesProduced highly visible news and C-suite subscription email programsUpdated and maintained content marketing strategy calendar, aligned with enterprise contentCollaborated with SMEs to curate Thought Leadership content on hot topics driving change across the health care industry

Grasbrunn, De, De

Developed the marketing communications plan for North America across all brands and product segmentsCoordinated and executed the roll-out and budget management for new product launches, targeted campaigns and promotions through various channels including trade-shows and roadshows and digital channels such as social media, websites and webinarsWorked closely with regional marketing and sales colleagues to ensure link to sales targetsWorked closely with global portfolio team to ensure effective marketing tools for the region and local markets

Washington, D.C., Us

Managed and oversaw content produced for bi-weekly, virtual newsletter.Reviewed and edited all content for accuracy.Led bi-weekly editorial meetings.Created and sent out e-newsletter, bi-weekly.

Washington, D.C., Us

Served as point-of-contact for health coaches to assist in troubleshooting, escalating and managing schedules. Led communication between coaching and engineering staff, managing SalesForce Health Cloud escalations, quickly.Evaluated Coaching communication processes, post-escalations, and identify changes for future issue-management.Created and monitored JIRA tickets for all Real Appeal, Rally Health and Optum Coaching platforms.

Washington, D.C., Us

The Inclusion, Diversity, Equity and Inclusion (IDEA) Advisory Council is an executive-led council to ensure the delivery of key equity, inclusion and diversity initiatives. My role assisted in:• Creating communication and marketing strategy, in collaboration with the corporate communications team. • Connecting with other council leaders to collect key information surrounding project progress/outcomes.• Designing communication templates and contributing to internal communications content. • Successfully launching Slack diversity tool, Crescendo, company-wide.

Washington, D.C., Us

Named 1 of 15 Rally Well-being Champions - ready to build Rally’s culture of health and serve as inspirational voices across the company. Activities included: • Successfully launching three, virtual well-being events for Rally employees. • Serving as lead presenter for various seminars, including one on gut health. • Working with social media and marketing teams to drive traffic. • Leading live stretch breaks and meditations.• Driving communication in virtual engagement channel, Slack.

Washington, D.C., Us

Supported and mentored health coaches while driving positive company culture within the Coaching Department. During my time as a Senior Health Coach, I successfully:• Launched the Kudos Korner, an opportunity for coaches to show appreciation for other coaches• Created “Green Living is Healthy Living” - a Coaching newsletter column, focused on sustainability• Helped conceive the original Culture Committee - prioritizing virtual culture and engagement, for remote employees.

Washington, D.C., Us

Digitally-focused member experience work. Facilitated 15-20 classes, weekly (with 20-40 clients in each) focused on behavior change and emotional intelligence.

• Developed and sustained own digital branding, website, blog, social media, and marketing with over 30,000 followers • Built specific coaching plans for 20+ clients, monthly, directed toward sustainable change • Produced a 30-page eBook on regulating hormones and sold online

San Francisco, California, Us

• Initiated a series of marketing campaigns including email, digital, social media, direct mail & blogs • Organized four member-appreciation events with outside vendors, for 50 people

• Implemented persuasive email communication campaigns with stakeholders • Monitored online presence of company’s brand and engaged with users, through Hootsuite • Tagged as Tikly’s first Community Manager and successfully signed 10 new client accounts

Minneapolis, Mn, Us

Des Moines, Ia, Us

• Maintained strict schedules and deadlines for client media projects • Acted as a liaison between client, web developers and graphic designers • Helped release largest print newsletter of the year for the Humane Society of the US & Feeding America

Ames, Iowa, Us

• Scheduled social media posts about upcoming events and engagement opportunities • Generated press releases for local media channels • Conceived the Rob Schamberger Art Show, hosting WWE’s head artist, for a 500+ attended event

Master Of Science - Ms, Communications And Leadership

Bachelor'S Degree, Event Management

General Studies