Marketing And Site Merchandising Manager, Tools & Home Improvement
Greater Seattle Area
Leveraged primary and secondary research, data, competitive intelligence and merchandising savvy to build creative and powerful marketing and communication programs. Managed cross-functional efforts; partnered easily with retail teams, traffic analytics, traffic channel management and technical teams within Amazon as well as interacted with external vendors. Strong interpersonal skills and the ability to influence with data and logical argument. Developed and executed comprehensive marketing plans and customer experience improvements, including traffic generation and site merchandising. Developed business rationales for new features; create plans and drive projects for those features, incorporating merchandising and category strategies. Managed cross organizational and internal resources to deliver a best-in-class differentiated customer experience and provide authoritative compelling content.Wrote content for and published emails, landing pages, category pages, and product detail pages across the site. Compiled and analyzed web metrics, provided regular reports on performance to management teams. Used data to continually optimize the site by identifying and recommending improvements to the existing user experience. Drove site improvements to completion by coordinating with project managers, developers, the marketing team, designers, and other editors. Detail-oriented, handled multiple projects at once, and worked well with multiple teams. Comfortable prioritizing to meet deadlines in a fast-paced environment.
