Katharina Barnes (Nee Schmelzer) Email & Phone Number

Australia

Gold Coast, Queensland, Australia

The Marketing Manager plays a key role in raising awareness of Southern Cross University with its stakeholders, including potential students, alumni, partners and peers.Key tasks include:• Responsible for developing impactful and outcome focused campaigns to deliver results. • In collaboration with content and design teams, responsible for creating compelling and engaging copy and creative, in line with brand positioning, key campaign messaging and strategic objectives.• Responsible for planning, delivery and reporting of the Postgraduate campaign which has seen significant increased awareness of the University’s postgraduate offerings, and ongoing lead captures through the specially designed postgraduate landing page.• In collaboration with management, responsible for initialising, briefing and implementing the University’s ongoing main campaign for 2021, including ongoing delivery of fresh creative, lead nurturing, monitoring and reporting, ensuring strategic objectives are met and the campaign is optimised taking developing and changing priorities into account.• In collaboration with all teams in the Office of Engagement, deliver marketing activities and promotions, including events and scholarships.• Key point of contact for the Faculty of Health and the Faculty of Business, Law and Arts, managing initiation and delivery of strategic marketing projects for internal clients.• Facilitate and maintain positive relationships with stakeholders, particularly internal Faculties and academics as well as external agencies and contractors.

Gold Coast Mc, Queensland, Australia

As Project Lead for the Web Upgrade Project, I was, in collaboration with senior management, responsible for overall project delivery including project stakeholder and team management. Other responsibilities included:• Facilitate and participate in initial conception stage meetings with various stakeholders in order to better meet the needs of the stakeholders and translate these into solutions for implementation. This includes conducting detailed audits and analysis of the stakeholders’ sections of the website, providing recommendation and suggestions for improvement.• Lead the implementation of content and layout updates with the project team.• Provide regular status reports and updates to senior management and executives on project progression. • Facilitate and maintain positive relationships with stakeholders. Offer consultation and information as required on things such as web performance, search and web analytics.• Assist the team in updating web workflows and guidelines. • Manage and oversee numerous Google accounts. Set up Google Tag Manager to allow for accurate data to feed into Analytics. Ensure ongoing updates are made and implemented. • In collaboration with external agencies, oversee activity for SEM on Google Ads.• Contribute and provide guidance and best practice advice for ongoing maintenance of the University’s website.• Provide assistance to the team on tracking, analytics and reporting for campaigns.

Brisbane, Australia

As Senior Digital Marketing Officer I am responsible for developing, implementing and coordinating the University’s digital advertising and campaign activity and associated analytical analysis.In collaboration with external agencies, I oversee the operational activity for paid search engine marketing (SEM) on Google AdWords, assisting in maximising traffic to site, improving rankings and optimising account activity to leverage advertising spend. As part of a team, I work to establish and maintain a keyword strategy across digital platforms and assets to enhance search rankings, advertising and quality score.I contribute to the look, feel, and ongoing development of the University’s online presence including regular content maintenance and review of analytics to improve web usability, content layout/direction and overall user experience. Additionally, I provide best practice advice on web, digital marketing and campaign practices to internal stakeholders and the wider Marketing team, ensuring that all digital marketing activity or projects are integrated with key deliverables outlined in the Marketing Plan, as well as independent briefs. I ensure on-time delivery of all activity for various projects, and provide high quality reports on campaign and web analytics utilising the University’s Google Analytics account and SEO tools to monitor traffic from external search and advertising activity, to both recommend and facilitate digital campaign, web, SEM and content changes to help drive traffic flow and improve conversions across owned, paid and earned platforms.I communicate with influence to various internal and external stakeholders, maintaining positive relationships to effectively coordinate, execute and implement web strategy and projects. In addition to this, I work collectively with team members within the various Marketing teams to develop innovative and engaging approaches to marketing and recruitment advertising and campaigns.

Brisbane, Queensland

As Marketing Manager I managed the daily marketing operations of all studylane businesses (studylane, Global Study Partners, Pathways2Uni), including online campaign implementation and reporting, content creation, and social media management. During my time as Manager, I grew studylane's Facebook followers by over 100% in less than 6 months.My main responsibility was to devise and implement lead generating marketing strategies to increase awareness of the brand, to both agents and students, at a national and international level. Liaising with key stakeholders I ensured that all activities and collateral complied with their requirements and regulations. I also coordinated and conducted research to identify new key opportunities within current and new target markets to further generate new student leads.My other weekly duties included online content management, copy writing and editing. Additionally, I collated, created and designed all marketing and advertising material, and provided Q&A on outgoing collateral. In 2015 I coordinated the new Global Study Partners and studylane web application build (globalstudypartners.com, www.studylane.com.au), which included managing and liaising with the involved stakeholders, conducting competitor analysis, and providing constructive input in terms of UX, UI and creative layout. In addition to this, I oversaw the update of our Pathways2Uni website (www.pathways2uni.com.au) in time to implement the new campaigns in November 2015. In addition to this, I was Project Manager for two website builds for a government agency (www.australianminingoilandgas.com & www.disastermgt.com.au), overseeing the strategy, content, layout and overall execution for these projects, as well as providing continued assistance and reporting on performance.Early 2016 saw studylane/GSP host a large-scale student fair in Mumbai. I was instrumental in organising and coordinating the event, including creating all marketing activities and collateral.

Sunshine Coast, Australia

I managed all day-to-day marketing operations of the business, including (but not limited to), social media management, online campaign implementation and reporting, and creating e-communications such as blogs and newsletters. Additionally, I collated, created and designed all marketing and advertising material. My main role was to successfully implement our marketing strategy to increase awareness of our brand, to both agents and students, at a national and international level.I was instrumental in the creation and implementation of two ventures, Pathways2Uni and International Student Assist (ISA), which included setting up all social media and managing the ongoing advertising campaign both online and in print. Since their launch we have seen steady growth in both ventures, and I continued to manage the marketing needs for both on a weekly basis.My other weekly duties included online content management, copy writing and editing, and market research,

Brisbane, Australia

See position description for Marketing Manager - studylane

Various

I set off to travel the world to not only see and learn about the world, but to meet its people, have unique experiences, and learn things about myself. The two years have proven invaluable for both my professional and personal life, and have expanded my economic and cultural views while exploring over 20 countries across two continents.I have broadened my horizons and gained many new experiences and connections.To document my experiences and adventures I created and regularly posted in a travel blog (www.onewanderlustlife.wordpress.com).Along extensive travel my activities also included working in a ski-resort in Canada, as a Receptionist in a 4-Star Hotel in Austria, and volunteering on a farm in Italy. I gained and strengthened my skills in planning and budgeting, problem solving and negotiation, and can be very adaptable and self-reliant.

Brisbane, Queensland

• Marketing, advertising and media strategy, planning and buying• Managing key / national accounts in all aspects of transactional advertising, media coordination, campaign development and brand strategy• High level of client retention and loyalty and a proven track record of meeting client expectations• Planning and implementing effective creative marketing, national and international campaigns on time and in budget• Copywriting and copy editing• Project and campaign development and execution• Skilled in working with all facets of the media including radio, outdoor, ambient, online and press advertising• Managing client relationships and development• Extensive market research and analysis• Production of branding material for clients (i.e. PowerPoint, InDesign)• Negotiating and liaising with media and external suppliers from copywriters, printers to provide marketing solutions and to meet client requirements

Brisbane, Australia

• Team leader• Demonstrated high levels of customer service and extensive sales experience• Responsible for collection and distribution of uniforms and equipment• In charge of other team members and their responsibilities and tasks• Encouraged brand switching through in-store incentives• Conducted direct selling techniques with valued customers• Committed to promoting the brand and creating brand awareness• Gaining valuable feedback from customers first hand

Brisbane, Australia

• Provided administrative support as required• Assisted in the organisation of author launches, events and tours - Produced itinerary for a two week tour of NSW and Victoria - Created media releases and emails for venues in regards to events• Researched and compiled information for one of the author’s virtual tours• Drafted a pitch to be made to school suppliers• Assisted with production of the quarterly e-newsletter which involved: - Collating content - Summarising interviews and reviews - Using Dreamweaver to present content in most appropriate and aesthetic format• Updated Interactive Publications’ store website and author specific mini-sites

Bbus (International Business) / Bci (Media & Communication), International Business, Media & Communication, Distinction

Activities and Societies: Queensland Business Icon Competition 2008 • Top 40 Finalist, Recipient of Commonwealth Learning Scholarship.

Account Management, Advertising, High Distinction

Finished Top of the Class in Semester 2 of 2012.

Prince2 Foundation Certificate In Project Management, Project Management

Web Writing With Seo, Seo