Katharine Mchugh Email & Phone Number

• Lead cross-functional teams from across the organization to define optimal consumer experiences.• Conduct discovery with consumers to understand their emotional and functional responses to AARP’s products and services and with internal stakeholders to identify pain points and define opportunities.• Design and test solutions that provide value to the organization and end user, including facilitating ideation workshops.• Apply a strategic approach to change management to influence entrenched interests and points of view.

Washington Dc-Baltimore Area

Connected and fostered collaboration between leading media, entertainment, and technology companies and promising startups.

Led accelerator program for 15 student-led startups.

Due diligence for Dingman Center Angels, a Maryland-based investment group.

Due diligence for investment fund that seeks to foster innovation and new media opportunities.

Washington Dc-Baltimore Area

Facilitated strategy design for program promoting school handwashing to reduce diarrhea in India in collaboration with Unilever.

Cote D'Ivoire (Ivory Coast)

• Launched $15.8 million USAID market-based project to improve sanitation in West Africa, including recruiting and training teams in Cote d’Ivoire, Benin, and Ghana; managed five employees in Cote d’Ivoire.• Led global cross-functional team to conduct market assessment and gather insights from consumers and value chain actors to inform concepts and prototypes for product, service, and business model solutions.• Directed field-testing of 11 prototypes and integrated user feedback into three pilots to evaluate potential of solutions in collaboration with local businesses.• Formed partnership with the National Office of Sanitation and Drainage in Cote d’Ivoire to share feedback and key data to ensure coordination with government objectives.

Washington, District Of Columbia

• Initiated expansion into market-based sanitation and hygiene programming with new corporate strategy and generated $30 million revenue stream from corporate partners, foundations, and donor governments.• Launched sanitation programs in India, Laos, Kenya, Liberia, Senegal, Mali, Ethiopia, and Niger and hygiene programs in Zimbabwe and Kenya.• Defined WASH strategies for more than a dozen countries, including facilitation of workshops to interpret market research and use of human centered design to create consumer-centric solutions with local teams.• Established external communications plan and disseminated evidence gathered from global programs through publications and representation of organization at key meetings and forums.

Haiti

• Oversaw hygiene and sanitation behavior change activities in 12 camps of displaced people and five earthquakeaffected neighborhoods to maintain hygienic conditions, including management of ten community mobilizers.• Developed and implemented exit strategy to reduce highly-subsidized water and sanitation services in resettled neighborhoods.• Trained staff on qualitative research and use of data to improve community participation in recovery projects.• Designed and implemented income generating strategies for fecal sludge management and the collection and recycling of solid waste for small businesses in camps and neighborhoods.

Benin

• Directed $2.5 million USAID social marketing program that resulted in sales of 2.5 million units of water treatment products and surpassed year one sales target.• Launched branded diarrhea treatment kit and marketing campaign to improve awareness, including building sales capacity of 13 community agents and training health care providers on correct treatment of childhood diarrhea.• Designed national behavior change communication campaign to promote use of long-lasting insecticide treated bed nets (LLINs) and artemisinin-based combination therapy (ACTs) in collaboration with the government.• Managed research project on supply and demand for antimalarials, developed research protocols and questionnaires, and provided recommendations to policy makers on how to increase availability.

Democratic Republic Of Congo

• Oversaw $3.5 million national social marketing program to promote two household water treatment products, including management and training of 26 sales agents; sold more than 10 million units in first year of sales.• Developed maternal health portfolio and increased sales of clean delivery kits by 150% over three years.• Contributed technical support to the Ministry of Health on cholera and Ebola response.• Managed satellite office in Brazzaville, Republic of Congo, including financial oversight, new business development and maintenance of relationships with key stakeholders.

Master Of Business Administration - Mba

Master Of Science (Msc), Control Of Infectious Diseases