Katharine Howard Garth Email & Phone Number

-Plan, execute and track all digital marketing campaigns. Develop growth strategies, identify trends, develop conversion tests and optimize marketing budget. -Work with website developers to update website and optimize user experience. -Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points.-Collaborate with PR agency to develop comprehensive PR strategy.

Athens, Georgia, United States

Marketing strategist with 14 years experience supporting a variety of industries with innovative, results-based marketing solutions. Services include strategic planning, project management, new product development and implementation, brand development, marketing analysis, creative direction, strategic communications and more.

Portland, Oregon Area

Responsible for the successful marketing-strategy development and implementation of all West region energy-efficiency and sustainability programs. Clients include Energy Trust of Oregon and RePower Bainbridge.•Supervise award-winning, in-house creative and account management team accomplished in providing innovative solutions for clients. •Developed and launched leading-edge marketing automation and customer engagement program to increase sales, customer experience and improve conversion timeframe. •Experienced in launching a variety of new, start-up programs requiring brand and awareness development, budgeting, community/partner engagement, website and marketing development. •Support Regional Vice Presidents in reaching energy-savings goals through sophisticated and engaging marketing strategies and tactics. •Manage all aspects of business development design and proposal writing for new business.

Portland, Oregon, United States

Managed marketing for Pacific NW energy-efficiency and conservation clients, including Energy Trust of Oregon, major utilities and American Recovery and Reinvestment Act city and state programs. •Increased energy savings (“sales”) by 370% over five years for primary client and exceeded client goals each year. •Successfully created and managed CSG’s first Pacific NW marketing team—increasing from one employee to a team of seven highly, talented marketing employees. •Managed all aspects of marketing including strategy, graphic design, budgeting, communications, media planning, public relations and client management. •Created award winning multi-media advertising campaigns. •Developed ROI and data analysis models to establish benchmarks for success.

Atlanta, Georgia, United States

Responsible for international business development and marketing initiatives with major bank clients, such as Wachovia Bank, Key Bank and Sun Trust, to grow credit card processing portfolios. •Developed and implemented marketing campaigns—direct mail, online marketing and grassroots campaigns—to support new sales growth in conjunction with promotional campaigns and new product releases. Achieved 10% year over year sales growth across bank clients. •Managed and created impactful marketing collateral and content including brochures, direct mail, newsletters, email campaigns, sales tools and web content. •Assessed industry and consumer trends to create and maintain actionable, revenue-generating programs. •Project management in Dublin, Ireland to coordinate the acquisition of credit card processing for major U.K. bank, Alliance and Leicester.

Atlanta, Georgia, United States

Developed and implemented media strategies and plans for Cingular Wireless markets by using corporate objectives and personal media knowledge to drive traffic and sales with a $400 million media budget. •Managed national promotions with major media networks and sports teams along with product vendors, such as Nokia and Motorola. •Performed financial impact assessments of media plans against company goals and budget.•Conceived and implemented progressive media campaigns through radio, online, TV and print.

Atlanta, Georgia

Assisted in the launch of a major brand: Cingular Wireless. Managed sponsorship and advertising proposals, organized public relations events for national NASCAR sponsorship and assisted in the consolidation of regional advertising programs to support the new national brand.