Katherine Weber Email and Phone Number

Develop and expand relationships with recruiters, company representatives, and alumni with local and national companies with a focus on identifying new opportunities for the GBCC and our students. - Develop strategies for partnering with companies to identify new opportunities for students. - Maintain current knowledge of the graduate employment market, recruiting trends, and hiring practices for target companies and industries. - Participate in the development, planning and implementation of events designed to connect employers with students. - Identify and actively participate in industry/function-specific conferences and professional association meetings and events.

Cultivated $10 million in revenues by helping clients understand audiences to drive long-term sales. • Developed copy testing findings to help advertisers deliver meaningful impressions based on human insights. Recommendations enabled clients to optimize their content and activity across all media channels.• Evaluated digital and omni-channel campaign effectiveness and ROI to identify the right mix of channels, messaging, creative and format to maximize return on marketing investment.• Motivated clients to build new narratives based on integrated tracking to understand the impact of their multi-channel communications strategy.o Benchmarked brand performance against key competitors to pinpoint areas for more effective communications.

Completed over 50 engagements with entrepreneurial start-ups, high-growth companies, international players and Fortune 500 companies.• Crafted a go-to-market playbook illuminating the roadmap for nurturing and profitably growing emerging brands. Playbook was adopted by head of new venture unit within a Fortune 100 company. • Shaped market expansion strategies in US, Brazil and Mexico for Fortune 500 companies, conducting on-the-ground audits and supplier interviews, supported by market sizing and local strategic partner assessments. • Delivered competitive market risks and opportunities, including growth projections and go-to-market plans as part of due diligence evaluations for private equity firms and strategic buyers. Assessments led to several acquisitions of multi-million dollar brands. • Organizationally, helped grow the consulting practice by identifying compelling, scalable solutions and mentoring team members to support their development