Katherine Francis Email & Phone Number

I have extensive leadership experience in Business Transformation, Brand & Customer Experience, Marketing communications, Digital, Data & Technology. I specialise in leading high-performing teams to create experiences that connect consumer, product, and brand, to exceed customer expectations and deliver business results. My key achievements include leading and delivering:- Ford's Customer Experience strategy and Digital programmes in Europe. Designing Websites, Apps, Retail experiences, Loyalty, and CRM programs, improving customer satisfaction and exceeding business targets.- Nestlé's digital strategy for Coffee, Petcare & Baby Food, including Websites, Apps, CRM programmes, Content, and Media, to increase share of wallet through multiples and direct sales channels.- Land Rover's Global website, new customer journey strategy, brand identity and operating model for optimisation and maintenance. Land Rover's first Worldwide Digital reveal, starring Daniel Craig and bringing the streets of Manhattan to a stand-still while he raced through the city.- Costa Coffee's new Loyalty program, in-store experience, and self-service product, Costa Express. Optimising the customer experience, data strategy and engagement with key partners across retail and hospitality.- Carphone Warehouses’ ground-breaking new personalised and automated CRM programme that yielded unprecedented ROI and monetised their welcome process. My greatest skill is the ability to form, mentor and nurture brilliant teams, motivate them around a task and enable them to do their best work. I am passionate about digital inclusion and how helping more people get online can address wider social issues, support economic growth, and close equality gaps.

Listed skills include Integrated Marketing, Digital Strategy, Digital Marketing, Direct Marketing, and 42 others.

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  Beaconsfield High School