Current projects:▸ Southbank Centre (July 2023 – Dec 2024): Managed the delivery of a new website, collaborating with teams to design and implement user-friendly, visually engaging solutions that enhance digital accessibility for one of the UK’s leading cultural institutions.▸ The Courtauld Institute of Art (Nov 2022 – Dec 2024): Led the implementation of a transformative payroll, recruitment, and onboarding system, creatively resolving challenges to streamline processes and support the institution’s dynamic workforce.Summary of work:I am a creative and strategic thinker who thrives on solving complex problems in collaborative, artistic environments. My work mixes creativity with technical expertise to deliver innovative digital solutions for cultural organisations, helping them connect with their audiences in meaningful ways.Key skills:▸ Creative problem solving & innovation▸ Digital strategy & transformation▸ Stakeholder management & communication▸ User-focused design approaches▸ Web project management▸ Cross-functional team leadership▸ Change managementSelected clients & projects:▸ Pallant House Gallery: Developed a forward-thinking digital strategy to expand their reach and elevate their digital presence.▸ Clore Leadership: Managed the creation of a user-centric website that supports creative leadership development across the arts sector.▸ Creative United: Researched innovative business models and oversaw the development of the "Future of the Art Market 2020" website to inspire and inform creative professionals.▸ Milton Keynes Council: Consulted on the Destination Milton Keynes website, shaping a platform that celebrates the area’s cultural and creative industries.

As a Non-Executive Director at Creative United, I help support sustainable growth and inclusivity in the arts and creative industries, ensuring artists and cultural organisations have the resources to thrive and expand their impact.

Creative United is Community Interest Company and Arts Council England Sector Support Organisation that supports the arts, cultural and creative industries through innovative business growth programmes and membership schemes. Programmes include the consumer credit schemes Own Art and Take it away, and business support programmes Creative Industry Finance, Forge, Premises Ready, Prosper and Prosper North. I provided strategic leadership and direction for Digital, Communications and Marketing during a period of change; increasing the reach and impact across all brands and programmes. Responsibilities and achievements included: building a team, overseeing brand refreshes across digital and print, overseeing the development of three company websites, building strategic partnerships, introducing new systems and protocols to increase reach and impact as well as improving efficiency, structure and effectiveness. During this short time, I was able to effect significant changes and impact. Highlights: Redevelopment of the Creative United website, overseeing corporate comms & strengthening of the brand across all platforms, enabling the organisation to better communicate its strengths & experience, & win new business. Take it awayDevised a communications strategy, marketing plan & content strategy for Take it away. Refreshed the brand, developing a new brand story, developed & delivered a new website and complete redesign of all print & digital marketing assets resulting in a clear direction & purpose for the programme, increased engagement, brand recognition & enquiries. Own ArtOversaw the redevelopment of a new brand, commissioned & oversaw the redesign of the Own Art website, resulting in improved user experience, brand recognition & recruitment. Team buildingCreated greater structure within the marketing team, ensuring clear objectives & KPIs. Introduced new project management methods & platforms to increase efficiency, transparency & reporting.

I lead creative initiatives that integrate digital tools like VR, AR, and audio storytelling to document and share social history. Alongside my co-directors, I manage teams, secure funding, and engage communities to deliver impactful outcomes.Current project'Sound Waves: Music in Newham' (2023–2025)Celebrating Newham’s musical heritage through exhibitions, events, and publications, funded by the National Lottery Heritage Fund.Key projects'Sweet Harmony: Radio, Rave & Waltham Forest' (2019–2022)Documented pirate radio and rave culture in Waltham Forest, funded by the National Lottery Heritage Fund and Waltham Forest Council. Outcomes included exhibitions; a rave; a publication; a rich archive of oral histories, flyers and photographs; audio trails, radio programmes and microfilms sharing the heritage. 'Crate Digging: The Influence of De Underground Records' (2021)Explored De Underground Records' pivotal role in jungle and drum & bass as part of Newham Heritage Month. Outcomes included a podcast with founders and key contributors; audio walk with QR codes for oral histories and music; limited-edition publication; the first UK jungle music blue plaque. It also led to co-producing a 360° film with HyperActive Studio. 'All Roads Lead to Bentley’s' (2023)Uncovered the history of Bentley’s, an iconic 1980s Canning Town soul club part of Newham Heritage Month. Outcomes included oral history interviews with DJs and promoters; limited edition publication; school workshops with Newham Music and a Guardian feature about Bentley's. 'The Dungeons, Lea Bridge Road' (2024)Preserved the history of The Dungeons, a key rave venue. Funded by Mayor of London, outcomes included full 3D mapping of the venue using photogrammetry; AR app featuring volumetric dancer and jungle tracks.'Trackers and Breakbeats: Celebrating Brain Records' (2024)Exhibition celebrating Brain Records and Octamed technology at the Stephen Lawrence Gallery, University of Greenwich.

Responsible for writing & implementing a comprehensive DACS Digital Strategy; overall responsibility for digital transformation of the company; leading on Blockchain & distributed ledger projects; overseeing large-scale data transformation project; responsible for all product delivery, five company websites & eCommerce project; & transforming internal digital culture.Highlights: Blockchain, DLT, provenance, copyright & authenticationIn 2015 introduced & championed the use of Blockchain technology to address issues of provenance, copyright & authentication, resulting in a proof of concept project with Ascribe/BigchainDB; a partnership with Verisart & research project with the Oxford Internet/Institute Alan Turing Institute. Artificial IntelligenceIn 2016, led on the implementation of an AI-powered visual search tool with Visii, tripling website engagement & making DACS the UK’s first artists resource to use AI for searching artists images.Leading culture change within the organisation• Introducing prototyping & iterative design methods to product development• Implemented new internal protocols & procedures to improve comms & project management• Led the introduction of new intranet & its governance• Regular presentations about digital developments to staff & working groupsCreation of a Digital Team• Built an in-house digital team, introduced new methods of working & learning• Recruited & managed a team of external providersProduct development Implementation of online payments system; implementation of a digital invoicing system; introduction of cloud-based HR software; responsive website redevelopment & implementation of two data import/validation projectsData & System Mapping• Led on a company-wide data mapping & systems mapping exercise making future dev easier & more transparent, & supporting GDPR implementationDigital Disruptors• Researched & presented paper on disruptive & emerging technologies with recommendations for development

Founded digital marketing and design company, Red Leader, to provide services to arts and cultural organisations. Devised and managed over 100 website and product builds including large-scale projects which have included integrated CRMs, shops, event booking systems, apps & social media. Clients included Accidental Records/Matthew Herbert, Akademi, Art on the Underground, Arts Council, Artsadmin, Association of Art Historians, Bloomberg New Contemporaries, Brent Council, Brighton Photo Biennial, Camden Arts Centre, Creative United, Crying Out Loud, Freud Museum, Gasworks Gallery, Lambeth Council, Live Art Development Agency, London Borough of Waltham Forest, Photoworks, Rose Bruford Collect, Royal Borough of Kensington & Chelsea, Serpentine Gallery, Slade School of Art, Turner Contemporary, University of EssexResponsible for the day-to-day running of the business as well as managing all aspects of delivery of websites and projects including: • Recruiting & managing staff• Written & creative responses to tenders• Preparation & pitching to potential clients• Quoting & budget management• Writing of briefs & scopes of work• Scheduling• Identifying risks• Content evaluation, creation, collection & metadata• Audience profiling & analysis• IA & wireframing• Overseeing CMS set ups• Organising & delivering regular progress meetings with organisations & stakeholders• Overseeing testing, user testing, cross browser, cross platform & accessibility testing• Search engine optimisation• Devising digital communication plansHaving run the company successfully for 15 years, organised & negotiated the sale of the business to Cog Design in September 2014.

Work included a high degree of administration and record keeping, making records for artwork loans in and out of Tate; liaising with Exhibition Registrars, Curators and Exhibition Managers. Compiled captions for public exhibition display, press and publications; worked with graphic designers on signage; supported the wider exhibitions team.

Performed various roles at the gallery. Supported the Exhibition Curators and Managers to organise the exhibitions and look after artists. Assisted with media enquiries, prepared transparencies, sent out press releases and performed general admin.