• Oversee a team of 10 writers, editing their work to produce quality content for the website and enhancing overall brand.• Strategize coverage of key new music releases, including securing timely coordination of artist interviews before bookings.• Improve writers’ skills, brainstorm new ideas, and identify ways to grow the blog through hosting bi-monthly meetings.

• Spearheaded all copywriting efforts and content strategy for corporate and its products, including email/web/social marketing.• Managed branding and optimized ad campaigns for corporate and its product lines to increase engagement and drive traffic.• Collaborated with the product, design, media buying, and sales teams to align our business objectives and coordinate plans.• Analyzed reports on web content, social media promotions, customer engagement/retention, and ad campaign performance, adjusting to maximize our ROI and other benchmark metrics.• Assisted with product marketing, from managing the mobile app on-boarding and push message strategy to new user retention and market research.

Created and distributed key materials, from email marketing newsletters to advertising campaigns to social media content.Managed clients’ brand presence through strategic initiatives, event coordination, and website maintenance.

• Supported artist/label campaigns, writing promo copy and handling distribution across the outbound marketing channels.• Grew company revenue by pitching services, generating new clients, and handling the client relationship management too.• Strengthened the company’s competitive edge, acting as an industry liaison and networking at various local social events.

• Managed client’s social accounts through curating content, executing content calendars and various ad campaigns, engaging with the community, handling influencer marketing, and conducting social listening.• Promoted clients and enhanced brand visibility and engagement with various written marketing materials, including blogs.

• Managed the company’s email marketing across all properties including new launches/events & regular newsletters. • Maintained all property websites including updating the promotions & offerings as well as promoting new events & tenants.• Assisted the marketing manager & director with CRM/data projects, split A/B testing, & other digital marketing efforts to strengthen the brand.

• Created & oversaw execution of email campaigns for 20+ retail stores including CRM, analytics, & data management. • Helped design & craft paid social media campaigns for over 40 stores. • Wrote & edited original content for the weekly blog including making the year’s content calendar. • Compiled monthly reports on the stores’ email, social, & digital efforts including campaign results to guide the company’s overall marketing strategy.

• Monitored online review sites working with guests, prospective customers, & influencers for brand commentary. • Protected & promoted brand through strategic engagement on social platforms, review sites, & chat forums. • Triaged customer resolution & crisis management both online & offline.

• Partnered with marketing, ecommerce, public relations, product development, shipping & tech departments to enhance customer experience & maintain brand standards.• Processed financial & medical claims as well as QA issues to support the overall business while preserving customer satisfaction.• Handled any & all customer service needs including personal evaluations, & technical support plus monitoring the rewards program & subscriptions.

• Devised pricing, market, & competitor research to support the sales, marketing, & branding departments. • Collaborated with branding, design, & engineering teams to develop products & branded collateral for the company. • Helped design marketing content for sales team & their clients.

• Developed marketing materials to help companies advertises & sell their products & services.• Distributed marketing campaigns, email marketing, & promotional materials for clients.• Worked with clients on research, strategy and data analytics.• Handled all customer service inquiries & issues.

Crafted articles for the editor's review to promote talent.

• Generated marketing & promotional materials for targeted lifestyle markets according to product categories.• Aided in making copy for the website including the homepage and FAQ sections.

• Kept client, customer, & artist databases updated.• Engineered sales reports to assess growth & profitability. • Assisted with event research, logistics, & scouting venues for events & clients.• Maintained monthly event calendar.• Managed VIP & guest lists for all events.

• Opened and/or closed the department on a timely basis.• Worked with customers to understand and meet their purchasing aspirations.• Made appointments with regular customers to enhance their shopping experience with undivided attention.• Completed and regulated cash wrap balances for sales and returns.• Cleaned and organized department to ensure attractive and accessible presentation of clothing for the customers.

• Completed and regulated cash wrap balances for sales and returns.• Cleaned and organized department to ensure attractive and accessible presentation for customers.• Supported sales personnel in working with customers to satisfy their needs.• Managed alterations and holds to meet promised availability dates for customers.