• CRM lead on project to bring the global sales teams into the CRM platform, HubSpot, created HubSpot strategy to align sales and marketing actions. Also building reports to provide actionable insights for the sales team and the wider business.• CRM representative on multiple projects within Le Boat and in the wider Travelopia group, in charge of creating the HubSpot strategies for Le Boat.• Championed the GDPR switch over and maintain procedures and processes within Le Boat. Continued maintaining data integrity and best practises. • I created and launched the Captains’ Club, the Le Boat loyalty scheme, and continue to create new communications and campaigns to engage the repeat customers. • Managed a ‘CRM Champions’ team to facilitate increased CRM knowledge, sharing best practices and success stories within the Le Boat regional teams. Increasing open rates 2% in the first year.• Creating automated campaigns for customer re-engagement, win-back and booking journey; implementing enhancements to increase engagement and deliverability. • Providing relevant and insightful reports and analysis on the customer database and repeat customer trends for the directors and global team.• Regularly presenting to the Directors about loyalty scheme, CRM developments and various project work. • I was awarded Employee of the Year 2019 and received a recognition award in 2020.

Internet of Business content and events that demystifies the Internet of Things and explains the connected world.• I managed all outgoing marketing communications for the digital publication and events produced by IoB. Developed the marketing strategy for the vertical events in EMEA• I managed the budget for the events; coordinated the data research team; designed, wrote and executed the marketing emails. • Built and managed the event websites, and coordinated the event design requirements. Being involved in the brand redesign, I implemented changes across online and offline channels and helped move websites from wordpress to webflow. • I liaised with external media partners and associations to establish partnerships to develop external marketing exposure for the events and publication. • Internally, I coordinated with all the various teams to ensure that they had the relevant information to help events run successfully. • I was crucial in implementing and training the marketing department in using the new CRM system – Dynamics 365 – and facilitating other teams’ use of it. • I am honoured to have been awarded employee of the year 2016 and the quarter for Q2 2017.

• I have reintroduced email marketing campaigns and manage regular interactions with customers. I have also help implement the Murder Mystery nights and Singles nights, both of which are now popular events. • Supporting the sales and marketing team, maintaining the lines of communicating with both internal and external customers. • Manage the website and social media sites; responding to customers, engaging them with the hotel brand, managing the SEO and Google analytics, along with keeping all information current. • Work alongside the Marketing Executive to create and manage all marketing campaigns, working with the Adobe package. • Deal with all administrative duties of the team including research, statistics and coordinating with print companies for all physical literature for the hotel. • Track corporate activity within the hotel and aid the Head of Sales and Marketing to develop the relations with the companies and consumers. • I was also awarded Employee of the Year in 2015.

A temporary position helping the Sales and Marketing department prepare for Christmas. My main roles were advertising the parties to previous and potential customers via the phone and email, and providing administrative duties for the team. I even advertised their firework display on the radio. I also helped out with any other jobs needed around the centre, such as reception work, setting up events and working in the bar.

3 weeks Internship in a $2.8b global computer software company in the Human Resources and Marketing Departments. Helped planning of a major customer event for over 600 customers, took part in planning and budgeting meetings and webinars. Helped research and draft and HR policy, took part in meetings on expat assignments, shadowed an HR Advisor to get an insight into procedures surrounding people in work.

My key responsibilities included coordination of events, telemarketing and database maintenance. But due to the size of the department, I was able to get involved in the selling, planning and implementing of conferences, meetings, parties and weddings. At busy times I also helped as a receptionist and worked in the bar during events.

Initially weekend work but also holiday works that turned into full time work in the Wokingham shop. Gained good customer service skills having to deal with the public sometimes with difficult customer services issues.