Key Skills and Capabilities• Market-leading knowledge of Brand Integration; launched the inaugural Product Placement deal in the UK market in February 2011 with Nestle Dolce Gusto in This Morning and some subsequent 80 deals across the most popular ITV shows including The X Factor, Coronation Street and I’m A Celebrity Get Me Out of Here.• Extensive experience of pitching and project managing complex new media partnership deals spanning TV, sponsorship, licensing IP & rights, social and digital• Expert in Branded Content; Advertiser funded programming and Commercial Production deals with sound understanding of Compliance, Legal and Commercial sensitivities• High-level Celebrity management with meaningful relationships across the Talent Agency community• Proven track record of working with Production Companies (in house and Independents) and other media owners to scope and deliver market leading content deals- Collaborative - Positive and open-minded with a “win / win” approach with new stakeholders- Creative - Keen to push boundaries to deliver against Client objectives whilst sensitive to editorial needs- Leader & Team Player - Emotionally intelligent; focused on creating team environment for success- Client centric - Solution oriented with ability to build long term, trusted relationships with Clients at the most senior level - Advanced Project Manager - Well versed in navigating multiple stakeholders and complex work streams with tight timescales- Extremely thorough - High attention to detail and pride in presentation of work - Confident presenter - Enjoys public speaking and participating in Industry events- Highly Commercial - Understands Client, Agency, Rights Holder, Producer commercial pressures with 21 years’ experience at the forefront of new media