Katherine Schofield Email & Phone Number

Chicago, Il, Us

San Diego, California, Us

Sydney, Nsw, Au

Serviced retainer client accountsDeveloped PR and influencer strategies for both retainer and project-based clientsEnd-to-end management of PR and influencer activityPress office management and relationship building with key Australian media targetsProvided insights, learnings, and ways of working for influencer managementManagement of client budgetsProvided council and management of junior team members and their workloads

Sydney, Nsw, Au

Account management for retainer PR clientsDevelopment of PR strategies and overseer of execution to grow brand profileManagement of press offices, development of media material, pitches, and building key media contactsOrganized influencer famils, press events, and new project launches to drive coverage across social and traditional publication outlets such as Vogue, Marie Claire, and Elle Magazine

Sydney, Nsw, Au

Developed the paid influencer arm of the agency as a new stream of business - full project work flow, influencer contracts, briefing materials, creative concepting, reporting mechanics Served as the go-to specialist for all influencer strategies and campaignsManaged end-to-end influencer campaigns and guided junior team members on campaign managementProvided key insights and learnings post-campaign to shape ongoing opportunities and work

London, London, Gb

White labelled as the social and influencer specialist across multiple agencies within WPP such as Ogilvy, Hill+Knowlton Strategies and Howorth CommunicationsExpanded our client's brand presences beyond traditional media into the digital media spaceDeveloped integrated 360 campaign approaches Guided the digital team in building the agency’s first influencer offering and offered guidance and management of social media and influencer campaignsExpanded my role into traditional PR and developed media material, targeted pitches, and built strong relationships with Australian journalists

Sydney, Nsw, Au

Provided our clients with consumer trends and influencer best practices for successful product placement on social channelsOversaw all social media campaigns and provided junior counsel Analyzed social media analytics and data and developed key insights and learningsAssisted the sales team in new business pitches

Sydney, Nsw, Au

Managed brand influencer marketing campaigns Ownership of entire influencer vetting process against client requirementsBuilt relationships with social media creatives and held campaign inductions for brand onboarding End-to-end campaign implementation and management

London, Gb

Us

Certificate In Entrepreneurship

Bachelor’S Degree, Communication Studies