Katherine W. Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Canada Area

Spearhead all content, development and updates on company site, create and design all marketing material, measure and report on the performance of all digital marketing campaigns and organize company events.Highlights include: Project managed the launch of a new company website - lionworldtravel.com. Worked with cross-functional teams including developers and designers to ensure project requirements and timelines were met and within budget. Launched brand’s e-Learning program. Worked with global teams to create content and designed all courses specifically developed for luxury travel advisors to sell trips to consumers.Increased open and click-through rates by optimizing email marketing channel by improving design, content and campaign frequency.Contributed to the 17% YoY increase in web traffic through creating enhanced content for the travel advisor portal and creating targeted consumer communications to drive traffic to the website.

Increased brand visibility and generated consumer leads with creative public relations strategies and communications plans. Managed and executed public relations, communications, events and social media in Canada and cultivated strong relationships with media and online influencers for both trade and consumer publications. Highlights include:Managed all aspects of event marketing in Canada for Trafalgar including execution of brand strategy/concepts and overseeing operational logistics and event production, coordination with internal and external partners, creating briefing materials (including toolkit, fact sheet and budget), timelines, tracking event ROI and budget management. Organized Trafalgar’s first Twitter Party Chat. Moderated by four very influential Canadian mommy/travel bloggers, the chat was on brand using Trafalgar's brand messaging and hashtag. The chat was successful with 266 RSVP’s with an engaged and excited audience and the party generated 19,667,483 impressions.

Developed and executed online content for the Cover FX global websites including web, social media, blogs and email marketing. Worked closely with the Director of eCommerce to update content and manage assets for the Cover FX website and work closely with third party retail partners. Highlights include:Organized internal and external company events from conception to completion. Tasks included arranging casting calls, décor, catering and confirming guest lists. Oversaw, managed and developed video content for the launch of Cover FX’s new website and the first brand videos to be uploaded to YouTube. Liaised with public relations agencies in the United States and United Kingdom and partnered with internal resources to manage timelines, deliverables and communications to ensure brand objectives and marketing themes were met and supported.

- Successfully launched and managed Cover FX’s makeup artist email marketing program, PRO FX Inner Circle. - Executed key social media campaigns and events that created brand awareness and increased sales. - Completed media requests and secured product mentions in publications, which resulted in a 33 per cent increase in Canadian coverage in 2011.- Writer, editor and assistant designer for Under Cover - a quarterly newsletter that was used for international public relations and marketing purposes.- Updated, organized and managed media and makeup artist databases. - Designed and executed pitches, media alerts and press releases for distribution in North America.- Organized internal and external company events through arranging casting calls, décor, catering and confirming guest lists. - Ensured marketing programs were executed in-field in the United Kingdom. - Developed collateral such as look books, posters and backlit displays for retail environments. - Created and designed advertisements for newspapers and magazines.- Managed redesign of company website which resulted in improved functionality and usability for the customer.

-Completed media requests and updated media lists.-Created and packaged press kits for North American media. -Assisted in organizing and attended high-profile client events.-Independently compiled and distributed media coverage reports for clients.-Wrote and edited press releases and performed billing and research for clients.

Certified Marketing Specialist™

Diploma, Makeup And Fashion Image

Bachelor Of Applied Arts, Media Studies Specialization In Public Relations