Katherine Witt Email & Phone Number

• Developed, edited, and managed internal and external content to drive sales, product, and business objectives.
• Preserved and enhanced employer brand identity through crafting compelling messaging and visuals.
• Spearheaded development of communication strategies, guiding teams with best practices for effective communication.

Raleigh-Durham, North Carolina Area

• Utilized product knowledge and market analytics to develop Marketing and Communication strategies for a newly acquired product portfolio
• Worked closely with Product Managers, vendors, and contractors to coordinate content, trade show appearances, advertising, and other activities to build awareness and generate leads for ADMETox portfolio
• Created strategies to maximize budgets for three AdWords accounts with spend totaling $150,000
• Worked with various stakeholders to coordinate and develop content for Linked In and Twitter pages for the Bioscience Solutions business unit
• Collected and analyzed relevant metrics to keep stakeholders informed on the results of campaign components

Raleigh-Durham, North Carolina Area

• Developed marketing strategies for projects, including company websites and social media
• Worked closely with the sales team on program development and implementation
• Assisted in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Analyzed data to determine campaign efficiency
• Worked on an integration team to ensure a smooth integration and launch of TRL products under the Lonza brand.

Colfax, NC

• Customized, configured, and maintained Salesforce CRM. Established customer database. Implemented structural adjustments to improve system functionality as needed. Created reports and charts to highlight key information.
• Generated detailed weekly, monthly and quarterly Excel reports based on data collected from all campaigns to examine strengths and weaknesses. Used information to make data-backed decisions about how to invest.
• Created email marketing campaigns and strategies. Tracked the results to improve open rates.
• Developed and operated social media marketing strategy and content.
• Applied current SEO best practices to company website.
• Initiated company blog. Generated topics and created content for the blog.

Greensboro/Winston-Salem, North Carolina Area

• Organized banks for concession stands.
• Entered data from Coliseum events.
• Managed thousands of dollars in the vault.
• Utilized MS Excel skills to improve data organization.

High Point, North Carolina

• Wrote and edited Public Service Announcement for television.
• Wrote Press Releases for community projects.
• Assisted with Promo and Commercial production

Raleigh-Durham, North Carolina Area

-Developed, recorded, and edited the 'Marcus Minute,' a video blog used to keep Rep. Marcus Brandon's constituents informed.-Wrote and edited a monthly newsletter. -Assisted in organizing and promoting Town Hall meetings.

Greensboro, NC

-Developed content for the Downtown Greensboro, Inc. blog which highlighted selling points of downtown shops, restaurants, and businesses. -Promoted events to increase foot traffic downtown. -Worked with a street team to successfully promote a new twitter hashtag. -Took compelling photographs, recorded video, and wrote witty content for Twitter, Facebook.

Greensboro/Winston-Salem, North Carolina Area

-Used media knowledge to assist in the successful reelection of NC State House Representative Marcus Brandon.-Created video for campaign promotion.-Designed and edited print publication "The Democratic Voice," to publicize Rep. Brandon's reelection campaign. -Made phone calls and canvassed neighborhoods to build support for candidate.

Bachelor Of Science (B.S.), Journalism And Mass Communications, Electronic Media Concentration

Activities and Societies: Tau Sigma Honor Society, National Association of Black Journalists

Diploma