Curriculum And Content Specialist
Current-Spearhead content development for diverse audiences and platforms, including social media posts, advertisements, internal curricula, and cookbooks.-Efficiently edit and craft compelling long and short-form copy for a successful cookbook series with a quick turnaround.-Shoot and edit photo and video content using Adobe CC, resulting in the creation of captivating visuals that resonate with the target audience.-Produce informal videos that accumulated over 6 million views and attracted 90k new followers within one year, effectively increasing brand visibility.-Coordinate and maintain influencer partnerships to promote a Zeitgeist/Penguin Random House cookbook, effectively expanding its reach and engagement, and driving increased sales and brand visibility.-Skillfully identify social media goals, develop measurable strategies, and conduct data analysis to inform and enhance campaign decisions.