Katie Fischer Email & Phone Number

Orlando, Florida, United States

Orlando, Florida, United States

Orlando, Florida Area

• Develop digital marketing strategy across a portfolio of 25+ nationwide brands, crafting omnichannel media plans, overseeing multimillion-dollar budget, and collaborating with in-house creative agency.
• Execute media buying via paid social, search & display tactics to drive incremental revenue.
• Built and fostered agency partnerships to support company’s strategic, operational, and financial goals.
• Identified and shared performance insights with key internal stakeholders, directly resulting inoperational changes to improve guest experience.
• Collaborate on celebrity & influencer marketing strategy with in-house Public Relations team.
• Support restaurant grand openings through event coverage and digital broadcasting (i.e. Chicken Guy in Disney Springs, Seaside on the Pier, and Cafe Hollywood).

Orlando, Florida Area

• Established localized social media strategy for six diverse restaurant concepts. Responsibilities included developing a scalable editorial calendar, curating & publishing content, tracking results, and managing.
• Email Marketing for a database of multimillion subscribers, including strategizing content schedule with executive team, proofing design concepts, launching campaigns, and generating reports.
• Developed and optimized paid social strategy for Buca di Beppo, Earl of Sandwich & Planet Hollywood, with a focus on driving conversions and store visitation.
• Digital project management of 150+ projects in collaboration with in-house creative agency tosynthesize digital campaigns via Workamajig.
• Assisted with Google & Bing paid search, display, and Youtube media buying.
• Covered brand events in key markets including Orlando, Los Angeles, and New York to capture photo/video content for social media distribution.

Orlando, Florida Area

• Developed multi-channel marketing campaigns for a database of 20,000+ subscribers.
• Copywriter for digital and print marketing material.
• Crafted and implemented social media strategy across Facebook, Twitter, Instagram, LinkedIn, Pinterest, Youtube, and Google+ which boosted engagement by 45%.
• Oversaw the website redesign including: RFP creation and company selection; design and content creation; and relationship management with the website designer. This resulted in 22% increase in online traffic.
• Recruited and trained the social media ambassador team to maximize event promotion.
• Organized the logo re-branding and wrote Harbor House's Official Brand Style Guide.

Orlando, FL

• Established an integrated social media strategy across Facebook, Twitter, Instagram, and Pinterest boosting online engagement by 34%.
• Wrote copy for digital/print collateral materials, website, and in-store marketing displays.
• Developed comprehensive email marketing strategy to reach a database of 5,000+ subscribers.
• Managed the Hard Knocks blog including weekly articles and monitoring online engagement.
• Tracked and analyzed digital marketing metrics to increase online engagement and reach.
• Collaborated with graphic designer to ensure branding, design quality, and timely delivery.

Los Angeles, CA

• Shaped marketing and public relations strategy for "Unfriended" (theatrical release: April 2015).
• Developed a conceptual layout for film's branded website.
• Created blog and forum content to coordinate with the film's viral marketing campaign.
• Read and researched 40+ scripts while writing detailed script coverage for projects in development.

Los Angeles, CA

• Recruited clientele by pitching advertising opportunities to local influencers.
• Assisted with creating client press kits including: writing compelling content, selecting graphics, and collecting samples of work.
• Implemented editorial calendar in coordination with public relations strategy.
• Generated press lists of writers, editors, and advertisers in greater Los Angeles area.
• Managed public relations for client events including: publishing calendar listings, media outreach, and purchasing ad space.
• Performed clerical work including the following: roll calls, event planning, and filing press materials.

Bachelor Of Arts (B.A.), Film, Minor Marketing

Activities and Societies: Member of Tau Sigma Honor's Society, Dean's List (4 years), Film Club, Social Media Club, Ad Club

Summer Internship Program, Film/Cinema/Video Studies

The UCLA Film & Television Summer Institute gives students from across the country and around the globe an unparalleled opportunity to.