Katherine Byrd

Katherine Byrd Email and Phone Number

VP, Strategic Marketing and Audience Development @ Informa Markets
london, england, united kingdom
Katherine Byrd's Location
Greater Phoenix Area, United States
About Katherine Byrd

Creative, team-driven marketing executive with 15+ years of experience managing digital marketing, subscriber acquisition, content, lead generation, and go-to-market strategy. Innovative self-starter with proven success in developing and executing audience acquisition and marketing strategies across constantly evolving markets.Specialties: Strategic Marketing, Content Marketing, Digital Marketing, Statistical Analytics, Data Mining, Data Segmentation, Persona Development, Lead Generation, Inbound Marketing, Social Media, SEO, SEM, PPC

Katherine Byrd's Current Company Details
Informa Markets

Informa Markets

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VP, Strategic Marketing and Audience Development
london, england, united kingdom
Website:
informamarkets.com
Employees:
1935
Katherine Byrd Work Experience Details
  • Informa Markets
    Vp, Strategic Marketing And Audience Development - Supplyside
    Informa Markets Jan 2023 - Present
    View
  • Symmetry Software
    Marketing Manager
    Symmetry Software Nov 2018 - Jan 2023
    Responsible for the strategic oversight, implementation, and management of the brand, creative, communications, product marketing, customer acquisition, and lifecycle marketing at Symmetry Software.
    View
  • Infinityhr
    Director Of Marketing
    Infinityhr Aug 2016 - Nov 2018
    Scottsdale, Az
    Lead all B2B marketing initiatives for a cloud-based, Human Capital Management system spanning the entire employee lifecycle – from hire to retire -- giving Human Resource professionals everything they need in one, convenient place.
  • Informa Exhibitions
    Audience Marketing Director
    Informa Exhibitions Oct 2014 - Jul 2016
    Phoenix
    Provided strategic and tactical marketing support for 17 brands with digital, print and event products across 4 industries: Health & Nutrition, Medical, Technology & Self-Storage.
    View
  • Informa Exhibitions
    Audience Marketing Manager
    Informa Exhibitions Sep 2012 - Sep 2014
    Phoenix, Az
    View
  • Cox Communications
    Acquisition Specialist
    Cox Communications Aug 2011 - Oct 2012
    Managed and developed referral partnership program for Cox Communications with strategic company types. Managed existing partnerships and motivated partner professionals to refer customers to Cox.
    View
  • Pearson Education
    Direct Response Marketing Manager
    Pearson Education Jun 2010 - Aug 2011
    Chandler, Az
    Coordinated and led the marketing plan that drove the development and execution of new customer acquisition, up-sell and cross-sell for the English, English Language Learners (ELL), and STEM curriculum programs.
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  • Leaplab
    Marketing Manager
    Leaplab Feb 2009 - Jun 2010
    Developed comprehensive client proposals, marketing campaigns, and project timelines.
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  • Leaplab
    Marketing Project Manager
    Leaplab Feb 2008 - Feb 2009
    Facilitated project and marketing plans, from inception to completion, in the areas of website development, web analytics, online marketing and SEO.
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  • Epsilonium Systems Web Design
    Marketing Project Manager
    Epsilonium Systems Web Design Jun 2007 - Feb 2008
    Managed all client communication and website design projects from inception to completion.

Katherine Byrd Education Details

Frequently Asked Questions about Katherine Byrd

What company does Katherine Byrd work for?

Katherine Byrd works for Informa Markets

What is Katherine Byrd's role at the current company?

Katherine Byrd's current role is VP, Strategic Marketing and Audience Development.

What schools did Katherine Byrd attend?

Katherine Byrd attended Arizona State University, Xavier College Prep.

Who are Katherine Byrd's colleagues?

Katherine Byrd's colleagues are Danica Cullins, Rashmi Palkar, Chris Haagen, Nguyen Hoang Long, Jofred Marañon, Aditi Pitale, Kim Vasquez.

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