Vp, Strategic Marketing And Audience Development - Supplyside
Current
Jan 2023 - Present
AeroLeads people directory · profile
Katherine Byrd Email & Phone Number
VP, Strategic Marketing and Audience Development
at
Informa Markets
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
VP, Strategic Marketing and Audience Development
Location
Greater Phoenix Area, United States
Company size
Who is Katherine Byrd? Overview
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Quick answer
Katherine Byrd is listed as VP, Strategic Marketing and Audience Development at Informa Markets, a with 1935 employees, based in Greater Phoenix Area, United States. AeroLeads shows a matched LinkedIn profile for Katherine Byrd.
Katherine Byrd previously worked as VP, Strategic Marketing and Audience Development - SupplySide at Informa Markets and Marketing Manager at Symmetry Software. Katherine Byrd holds B.S., Business, Sociology from Arizona State University.
Company email context
Email format at Informa Markets
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Informa Markets
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Profile bio
About Katherine Byrd
Creative, team-driven marketing executive with 15+ years of experience managing digital marketing, subscriber acquisition, content, lead generation, and go-to-market strategy. Innovative self-starter with proven success in developing and executing audience acquisition and marketing strategies across constantly evolving markets.Specialties: Strategic Marketing, Content Marketing, Digital Marketing, Statistical Analytics, Data Mining, Data Segmentation, Persona Development, Lead Generation, Inbound Marketing, Social Media, SEO, SEM, PPC
Current workplace
Katherine Byrd's current company
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Informa Markets
10 roles
Katherine Byrd work experience
A career timeline built from the work history available for this profile.
Marketing Manager
Responsible for the strategic oversight, implementation, and management of the brand, creative, communications, product marketing, customer acquisition, and lifecycle marketing at Symmetry Software.
Nov 2018 - Jan 2023
Director Of Marketing
Infinityhr
Lead all B2B marketing initiatives for a cloud-based, Human Capital Management system spanning the entire employee lifecycle – from hire to retire -- giving Human Resource professionals everything they need in one, convenient place.
Aug 2016 - Nov 2018
Audience Marketing Director
Provided strategic and tactical marketing support for 17 brands with digital, print and event products across 4 industries: Health & Nutrition, Medical, Technology & Self-Storage.
Oct 2014 - Jul 2016
Audience Marketing Manager
Sep 2012 - Sep 2014
Acquisition Specialist
Managed and developed referral partnership program for Cox Communications with strategic company types. Managed existing partnerships and motivated partner professionals to refer customers to Cox.
Aug 2011 - Oct 2012
Direct Response Marketing Manager
Coordinated and led the marketing plan that drove the development and execution of new customer acquisition, up-sell and cross-sell for the English, English Language Learners (ELL), and STEM curriculum programs.
Jun 2010 - Aug 2011
Marketing Manager
Developed comprehensive client proposals, marketing campaigns, and project timelines.
Feb 2009 - Jun 2010
Marketing Project Manager
Facilitated project and marketing plans, from inception to completion, in the areas of website development, web analytics, online marketing and SEO.
Feb 2008 - Feb 2009
Marketing Project Manager
Epsilonium Systems Web Design
Managed all client communication and website design projects from inception to completion.
Jun 2007 - Feb 2008
Team & coworkers
Colleagues at Informa Markets
Other employees you can reach at informamarkets.com. View company contacts for 1935 employees →
KS
Kha Somaly
Colleague at Informa MarketsPhnom Penh, Cambodia
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HA
Hussain Ali
Colleague at Informa MarketsCairo, Egypt
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PM
Pamela Miller
Colleague at Informa MarketsIrving, Texas, United States
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NE
Noha Elmaradny
Colleague at Informa MarketsDubai, United Arab Emirates
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PP
Pooja Pingale
Colleague at Informa MarketsMumbai, Maharashtra, India
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LC
Leandro Carvalho Oliveira
Colleague at Informa MarketsSão Paulo, Brazil
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PJ
Payal J.
Colleague at Informa MarketsMumbai, Maharashtra, India
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GC
Gloria Chen
Colleague at Informa MarketsHuangpu District, Shanghai, China
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DM
Darin Maviroj
Colleague at Informa MarketsBangkok Metropolitan Area, Thailand
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JL
John Lederer
Colleague at Informa MarketsAustin, Texas Metropolitan Area, United States
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Kha Somaly
Colleague at Informa MarketsPhnom Penh, Cambodia
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HA
Hussain Ali
Colleague at Informa MarketsCairo, Egypt
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PM
Pamela Miller
Colleague at Informa MarketsIrving, Texas, United States
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NE
Noha Elmaradny
Colleague at Informa MarketsDubai, United Arab Emirates
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PP
Pooja Pingale
Colleague at Informa MarketsMumbai, Maharashtra, India
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LC
Leandro Carvalho Oliveira
Colleague at Informa MarketsSão Paulo, Brazil
View →
PJ
Payal J.
Colleague at Informa MarketsMumbai, Maharashtra, India
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GC
Gloria Chen
Colleague at Informa MarketsHuangpu District, Shanghai, China
View →
DM
Darin Maviroj
Colleague at Informa MarketsBangkok Metropolitan Area, Thailand
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JL
John Lederer
Colleague at Informa MarketsAustin, Texas Metropolitan Area, United States
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2 education records
Katherine Byrd education
B.S., Business, Sociology
Education record
Xavier College Prep
FAQ
Frequently asked questions about Katherine Byrd
Quick answers generated from the profile data available on this page.
What company does Katherine Byrd work for?
Katherine Byrd works for Informa Markets.
What is Katherine Byrd's role at Informa Markets?
Katherine Byrd is listed as VP, Strategic Marketing and Audience Development at Informa Markets.
Where is Katherine Byrd based?
Katherine Byrd is based in Greater Phoenix Area, United States while working with Informa Markets.
What companies has Katherine Byrd worked for?
Katherine Byrd has worked for Informa Markets, Symmetry Software, Infinityhr, Informa Exhibitions, and Cox Communications.
Who are Katherine Byrd's colleagues at Informa Markets?
Katherine Byrd's colleagues at Informa Markets include Kha Somaly, Hussain Ali, Pamela Miller, Noha Elmaradny, and Pooja Pingale.
How can I contact Katherine Byrd?
You can use AeroLeads to view verified contact signals for Katherine Byrd at Informa Markets, including work email, phone, and LinkedIn data when available.
What schools did Katherine Byrd attend?
Katherine Byrd holds B.S., Business, Sociology from Arizona State University.
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