John Lederer Email & Phone Number

Senior Sale Professional with over 23+ years of Trade Show Event Sales/Business Development B2B experience. Created featured areas such as the Outdoor Tailgate Section, Made in the USA Section & Inventor's Spotlight for the National Hardware Show. Also created the Inventor's Spotlight for both the PGA Merchandise Show and FIBO North America. I worked on the Food Service Shows at Clarion Events that catered to the regional markets of NY, FL, and CA. I worked in a freelance capacity on SBC (Sports Betting Community) to assist in setting up the day-to-day sales processes, and customized proposals for the Americas for both the booths & sponsorships across the portfolios in New Jersey, Toronto & Miami. I then did contract work for the premiere launch of the Pizza Tomorrow Summit in Orlando, FL. Currently working at Informa Markets on the Largest Global Health & Beauty Show Cosmoprof North Americas. I've worked closely with management in developing & executing the pricing format, and developed marketing programs for the Inventor's Spotlight, Made in the USA and Outdoors, Tailgate, and Recreation Section, and implemented Sponsored Tweet Program for NHS Exhibitors. The success of this program created a pathway for three other portfolios within Reed Exhibitions North America. Some of the brands I worked with helped them achieve their marketing goals.Managing International Sales for Cosmoprof North Americas. In the first year we sold out the International Section for our Largest North American Event in Las Vegas. Work closely with management in creating strong content and managing sales agents overseas to help facilitate our international customers in our events. Launched the first-ever B2C event Fantasy Football Fest which is catered to NFL Fans who love Fantasy Football, Tailgating, Sports Memorabilia & Video Gaming.

Listed skills include Marketing, Trade Shows, Account Management, Marketing Strategy, and 18 others.

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  International Sales Manager

  Informa Markets

  Feb 2023 - Present - Austin, Texas, United States

  - Role & Responsibilities:- Managing International Sales & Cosmopack Section- Managing Global Sales Agents - Worked with all departments and managed floorplan- Working closely with the Sales Director to create stronger sales processes- Consultative Sales Approach- Generated over $2.3M+ in new booth revenue for Las Vegas Edition in 60 days. - Generated over $1.2M+ in new booth revenue for Miami Edition New Launch is three months- Sales Leader in Sponsorship Sales for Miami Edition 2024 & Las Vegas Edition 2024

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  Southern New Hampshire University

  Sports Management