Katherine Cartwright

Katherine Cartwright Email and Phone Number

United States
Katherine Cartwright's Location
United States, United States
Katherine Cartwright's Contact Details

Katherine Cartwright personal email

n/a
About Katherine Cartwright

Katherine Cartwright is a Principal and Partner at Criterion Global | International Media Planning & Buying. She possess expertise in media buying, e commerce, marketing, global strategy, international marketing and 10 more skills.

Katherine Cartwright's Current Company Details
Criterion Global | International Media Planning & Buying

Criterion Global | International Media Planning & Buying

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Principal and Partner
United States
Employees:
15
Katherine Cartwright Work Experience Details
  • Criterion Global | International Media Planning & Buying
    Principal And Partner
    Criterion Global | International Media Planning & Buying
    United States
  • Criterion Global | International Media Planning & Buying
    Principal / Partner
    Criterion Global | International Media Planning & Buying 2009 - Present
    United States
    Principal, Partner and Co-Founder of Criterion Global, an international media planning and buying agency, specializing in multinational paid media and global expansion.
  • Criterion Global: International Media Buying
    New Business Development
    Criterion Global: International Media Buying 2009 - Present
    Business expansion across global markets. Responsible for leading P&L, client acquisition and campaign effectuation across Europe, Americas, MENA, and APAC. To paraphrase Dos Equis, we don’t pitch often, but when we do we pitch to win. My role is to refine our market positioning, ensure strategies are smart and competitive for clients, while ensuring Criterion Global’s business growth and continued profitability with detailed financial accountability. I oversee revenue streams to manage financial growth from initial engagements through to client renewals. Our goal is to find “an equilibrium between price and value” for happy clients, as well as continued profitability (we have been profitable every year since our founding) and a sustainable, sane rate of growth- 15 consecutive years of firm profitability- Consistently high win rate (for both Criterion Global-led, and partner-led) - Development of productized offerings to allow tentative, or organizationally fragmented clients to "dip a toe" into partnership with minimal risk.
  • Criterion Global: International Media Buying
    Agency Pitch Partner
    Criterion Global: International Media Buying 2009 - Present
    Adding paid media capabilities - and ultimately white label media servicing - to pitches for independent (and select network) creative agencies. Major pitches run by leading search consultants and procurement teams: Bonvoy Hotel Brands, Discover Los Angeles (Los Angeles Inc., Convention and Visitors Bureau), Glenmede Asset Management, Hallmark, L’Oreal Global, etc.
  • Various Companies
    Investment Advisory - Subject Matter Expert, Technology, Media, And Telecom (Tmt)
    Various Companies Jan 2010 - Present
    Consultant Advisory for opportunistic investment funds. Focus of expertise within TMT (Technology, Media and Telecom) on Ad Tech, Media Platform Economics, Buy-Side Advertising Dynamics and related micro-industries/trends. Key clients include a list of large institutional investors (including several Tiger Cub Funds).
  • Various Companies In Advertising, Entertainment, And Tech
    Public Speaking + Quoted Subject Matter Expert (Paid Media)
    Various Companies In Advertising, Entertainment, And Tech Feb 2012 - Present
    Serving on panels pertaining to marketing, media, ad tech, and global expansion, including academic settings (Columbia University, Georgetown University, etc), as well as specialized conferences (VOX Media, Digiday). Subject matter expert quoted in NPR, Washington Post, Observer, Fast Company, Digiday, etc.

Katherine Cartwright Skills

Media Buying E Commerce Marketing Global Strategy International Marketing Media Planning Project Planning Advertising Strategy Business Strategy Digital Strategy Digital Media International Media Paid Media Strategy Programmatic Media Buying

Katherine Cartwright Education Details

Frequently Asked Questions about Katherine Cartwright

What company does Katherine Cartwright work for?

Katherine Cartwright works for Criterion Global | International Media Planning & Buying

What is Katherine Cartwright's role at the current company?

Katherine Cartwright's current role is Principal and Partner.

What is Katherine Cartwright's email address?

Katherine Cartwright's email address is ka****@****ing.com

What schools did Katherine Cartwright attend?

Katherine Cartwright attended Georgetown University.

What skills is Katherine Cartwright known for?

Katherine Cartwright has skills like Media Buying, E Commerce, Marketing, Global Strategy, International Marketing, Media Planning, Project Planning, Advertising, Strategy, Business Strategy, Digital Strategy, Digital Media.

Who are Katherine Cartwright's colleagues?

Katherine Cartwright's colleagues are Tomoko Nadolny, Jongwon Kim, Charmaine Low, Chiara Bodor, Olivia Blanco, Tomoko Nadolny.

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