• Drove B2B brand management and marketing strategy while generating new creative collateral from concept to completion (copy content, graphics, video, etc.)• Established brand value across digital channels for strategic recruitment and retention (Instagram,Facebook, YouTube, LinkedIn, paid media, email marketing, etc.)• Increased digital engagement 120% YOY and social media follower count by 300%• Created 36-touch engagement campaigns for potential recruits, onboarding agents, and company communication.• Provided quantitative insights and reports on marketing platforms and current trends• Coached independent business owners in digital media, marketing strategy, and brand management individually and through monthly training courses• Developed and led onboarding systems to span from Department of Commerce state licensing to brokerage signing and agent orientation• Consulted on tech and system setup for proprietary CRM, legal signing accounts, social media scheduling, business trackers, and internal design suite

Facilitated business growth as a senior-level member of the Hewing Hotel Executive Committee.Marketing + PR• Led digital and social media marketing for both Hewing Hotel & Tullibee restaurant (including content creation, account ownership, and oversight of social media specialist & photographer)• Generated annual marketing strategy across digital channels with monthly goals and targeted campaigns• Managed all onsite PR initiatives (led weekly meetings with offsite PR firm, developed marketing content for outside media/brands: Condé Nast, Travel + Leisure, Faribault Woolen Mills, Beam Suntory, etc.)• Produced copy content across all company platformsBranding + Partnerships• Developed brand strategy (pre-opening) and led continual enhancement (post-opening) of guest amenities, exclusive partnership offerings, pop-up experiences, monthly newsletter, gift shop creation, etc.• Oversaw operational outlet (indoor/outdoor rooftop featuring spa pool and sauna) change from members-only club to public access amenity which resulted in 2x revenue YOY• Implemented and fostered critical partnerships with outside brands (Artful Living, Tito’s Vodka,LeatherWorks MN, MartinPatrick3, Stokeyard Sauna Society, Gem Life Yoga, etc.)• Executed partnership launches through marketing campaigns and onsite events• Coordinated celebrity and VIP arrivals, stays, departures, and special requests (created personalized amenities and gifts for every VIP1)Events + Activations• Curated all public events including: annual sold-out rooftop concert series, weeklyhealth and wellness classes, brewery/liquor releases, co-branded events, holiday activations, etc.• Independently handled all contracts with outside vendors and talent• Owned public events calendar averaging 12 events per month