Katherine Eng Email & Phone Number

New York, NY, US

- Manage go-to-market field enablement content for the partner ecosystem to ensure that is it consistent, accessible, and impactful for the field in closing partner deals- Assist in documenting strategic partner use cases for the SAP Business Network to be developed in the product- Project manage a cross-functional initiative to identify functional open.

- Vetted new product features and partner enablement resources, updating the partner website with changes - Researched competitors’ release readiness processes to learn industry best practices- Provided strategic recommendations based on key areas of improvement to improve efficiency and effectiveness

Bellevue, Washington

- Managed research project (including focus groups, research interviews, and a survey) to gather qualitative and quantitative data on field/distribution team behavior to develop strategies to increase and improve partner leads- Facilitated 8 focus groups and 32 research interviews with members of the field - Coordinated the release of an internal survey to.

- Serve customers food with excellent customer service to maximize customer satisfaction and loyalty - Strategically manage the seating of customers to maximize efficiency and restaurant capacity - Fulfill closing duties, recording used inventory, and restocking items

- Increase fan attendance at sporting events by organizing, marketing, and executing marquee events - Create and distribute targeted email marketing content to promote attendance at marquee events - Organized 2 school assemblies for 275 and 300 students respectively, coordinating 11 speakers (9 athletes, 2 coach/staff)- Facilitate communication between.

- Recruit and lead a team of 7 students in the strategy and execution of the case competition report - Lead UW AMA Case Competition Team to the semi-finals of the 2018 American Marketing Association National Case Competition- Attained honorable mention (placing within the top 26 teams) in the 2017 national case competition- Organize case competition for 48.

- Synthesized focus group observations and participant responses into clear key insights for the client report- Wrote detailed interview scripts to ensure the efficacy of results based on proper subject attributes.- Recruited participants for consumer research focus groups through phone call and in-person interviews- Directed and filmed focus group.